8+ Best Backlink Tools for SEO: Which Will You Use?

You might have heard the term “backlink” used in an SEO context, but you might not know exactly what it is. The truth is, backlinks are just one of the many important ways that search engines use to determine how well your website ranks on Google and other search engines. In fact, without backlinks, it’s unlikely that your site would even be visible in most search results. 8+ Best Backlink Tools for SEO: Which Will You Use?

1# Ahrefs


Ahrefs is a great tool for finding backlinks to other websites, as well as keyword research. It can also perform competitor research and domain level analysis.

Key features:

  • Backlink Analysis: Ahrefs has the most comprehensive backlink analysis tool on this list, with more than 20 tools that allow you to find out where your competitors are getting links from. This information can help you get more specific with link building campaigns or campaigns focused around specific areas of expertise or industry verticals.

  • Keyword Research: You can use Ahrefs’ keyword research tool to identify new keywords by analyzing how many times they appear in titles and body text of articles related to your niche (or even just general content). This will give you some ideas about what kind of content might work well for ranking higher in search engines like Google and Bing if it’s written in the right way!

2# SEMRush


SEMRush is a great tool for finding backlinks to your website. It has a wide range of features and is easy to use.

SEMRush is also a good tool for finding keywords with high search volume.

3# Moz Pro

Moz's keyword explorer tool.

Moz Pro is a paid tool that can be used to find backlinks to your website. It’s one of the best tools for finding backlinks and provides useful insights into your SEO performance.

Moz Pro allows you to see which keywords are driving traffic and how much it costs per click, as well as other metrics like Page Authority, Domain Authority and Citation Flow. You can also see who else has linked out on each page of yours, which will help you identify link opportunities for future outreach efforts if needed.

4# MOZBar

MOZBar is a browser extension for Chrome and Firefox that shows you the Page Authority, Domain Authority, and other metrics for any website you visit. You can set up alerts to notify you when your site has increased or decreased in rankings.

There are several features included with this tool:

  • The number of backlinks pointing to your pages from different domains—this is an important factor in determining how well they rank on Google Search Engine Results Pages (SERPs).
  • The age of these links—if they were recently added or updated by someone else, then they may not be providing much value at this time but could potentially help boost future rankings if they continue being added over time and become more popular among users who link back again later down the road!

5# Majestic SEO

Majestic SEO is a backlink analysis tool that allows you to see what your competitors are doing, and how they’re building links. It’s easy to use, free and it has some great features that allow you to find new link opportunities.

You can use the tool to check out previous blog posts or articles on the same website as yours, then see what other sites are linking them up with. You’ll also be able to see who is linking these pages together in order for them all too appear at once when using Google Search Console (formerly known as Webmaster Tools).

6# CognitiveSEO

CognitiveSEO is a link analysis tool that allows you to find links to your website. It also provides a lot of other useful information about your backlinks, such as:

  • How many links did each domain have?
  • Which domains are linking to which pages on your site?
  • Which keywords do they use in the anchor text of their links (and what’s the average number of times they appear in those anchor texts)?

CognitiveSEO also offers an option for finding out if there are any dead or expired domains that are still linking back to you through no longer-live backlink profiles.

7# LinkResearchTools

LinkResearchTools is a great tool for finding website backlinks. You can use it to find out how many links your competitors have, as well as their anchor text and other information. It also has a cool feature that shows you where the website owner is linking from, so you know if they are linking directly to your site or not (if they aren’t, then we’re pretty sure it’s because they don’t want to).

LinkResearchTools does not have any sort of tracking system built in; however, there are many tools available online which will allow you access all sorts of information about your competitor’s backlinks without having them track back up again after leaving the page once they’ve been pointed out by their server logs. 8+ Best Backlink Tools for SEO: Which Will You Use?

These are Great Tools for Finding Backlinks to Your Website

Link building is a critical part of SEO. It’s not just about finding links from other websites on the web, but also from social media sites like Facebook and Twitter as well as email newsletters, forums and more. Backlinks are important because they help to increase your authority in the search engine rankings over time by establishing yourself as an authority in your industry or niche market. 8+ Best Backlink Tools for SEO: Which Will You Use?

The best way to use these tools for link building is by looking at the data available within each tool (e.g., who has linked back). If there are lots of high-quality sources pointing back at you then this will give you confidence that what you’re doing is working!

So, which backlink tool do you use? Are there any other tools that I missed? Let me know in the comments below! 8+ Best Backlink Tools for SEO: Which Will You Use?

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