Digital Marketing Course – The Complete Training

Through integrated marketing communication, this course aims to give students a deeper grasp of the development of a digital marketing campaign and the role that various digital channels play in attaining that goal. It begins by laying the groundwork for digital marketing strategy and aids learners in learning a collection of ideas and resources for creating, distributing, and promoting goods and services digitally.

This course is for everyone, whether you’re a business owner, a freelancer, looking for work, a working professional, a student, or a stay-at-home mom. You probably already know how to use the internet if you own a computer or smartphone. It only makes sense that you master the technique of marketing yourself or your company so that you can begin to profit from it.

Digital marketing is the process of reaching and converting potential customers online. The goal of digital marketing is to provide a way for companies to reach customers who may be interested in their products and services, but have not yet made the purchase decision.

Target Audience: Digital Marketing Specialists

  • Digital marketing specialists: These are the people who create and manage digital campaigns. They’re in charge of all aspects of a campaign, including strategy, planning and implementation.

  • Digital marketing managers: These are the people who oversee your digital marketing efforts from a more strategic perspective. They help you determine what type of content to produce for each platform (e.g., Facebook), how much time should be spent on social media vs SEO optimization vs email newsletters etc., and how much budget you should allocate towards each channel based on its relative effectiveness at driving traffic to your website or landing page(s).
  • Digital Marketing Analysts: An analyst is someone who analyzes data from various sources (e-commerce platforms like Shopify) so that you can make better decisions about what products or services to sell online; where best place them on product pages; how many times each product should appear in different sections on these pages; etcetera–the list goes on! The analyst will also conduct research into current trends within certain industries such as fashion or travel so they know what consumers care about most when making purchasing decisions these days.”

Skills covered:

  • Google smart campaigns

Google smart campaigns is a feature that allows you to create automated email and social media marketing campaigns. You can then manage those campaigns from one centralized dashboard, which allows you to track the effectiveness of your ads.

  • SEO, SEM, PPC, SMM and content marketing

The following skills are covered in this course: SEO (search engine optimization), SEM (search engine marketing) & PPC (pay-per-click). These are all different forms of paid advertising that use keywords on websites or within content pieces as well as organic search results to help attract visitors who will then click through to your website for more information about whatever product or service it is that you’re selling online.

Google Smart Campaigns

Google smart campaigns is a tool that helps you to run your paid search campaigns more efficiently. It allows you to create and manage multiple ad groups in one campaign, so it’s easier for you to manage all of those ads at once.

Google Smart Campaigns gives businesses the ability to create different types of ads that appeal to different demographics, such as men or women, or families with children who are looking for products related to their interests:

  • Text Links – These are text-based links that appear on webpages when someone clicks on them (or “clicks through”). They’re often used for branding purposes; for example, if a company wants everyone who visits its website but doesn’t visit its Facebook page but does like its Instagram account (which would be considered an indirect link), then they could use text links instead because they don’t have much content on their own pages yet—just some basic info about who they are and what they do—so anything else would just clutter up things unnecessarily! Text links also tend not function well outside certain countries due mainly because most people don’t speak foreign languages well enough yet which means most people won’t bother reading through long paragraphs unless it’s important information worth remembering later down road such as when thinking back over past experiences while reminiscing over old memories together.”

SEO, SEM, PPC, SMM and content marketing

SEO is the process of improving the visibility of a website or a web page in search engines.

SEM is the use of paid advertising to increase traffic to a website.

PPC stands for pay per click and refers to an advertising model where users are charged according to how many times they click on an advertisement displayed on their screen; this can be done by using Google AdWords, Yahoo! Search Marketing, Bing Ads or another similar platform.

Analytics tools and data visualization for marketing.

Analytics tools and data visualization for marketing.

This course will teach you how to use Google Analytics, Google Tag Manager, Google Data Studio and BigQuery to analyze your website traffic and improve your online campaigns. You’ll also learn about Adobe Analytics, Facebook Insights and Facebook Ads Manager as well as Twitter Ads Manager & Instagram Insights. Finally we cover YouTube Analytics Digital Marketing Course

Learn about the most strategies and tools.

  • Learn about the most effective and widely used digital marketing strategies and tools.
  • Learn to use analytics tools and data visualization for marketing.
  • Learn about Google smart campaigns, SEO, SEM, PPC (search engine marketing), SMM (social media marketing) and content marketing.

Digital marketing is an important part of any business’s success. By combining online and offline marketing strategies, you can see results that improve your brand exposure and sales conversion rates in a very short amount of time. You’ll work with industry experts who have years of experience working with top companies throughout the world on projects like these! Digital Marketing Course – The Complete Training

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