The Easiest Way to Create Custom Permalinks in WordPress

You’ve just created a new blog post. You’re excited to share it with the world—but first, you need to give it a custom URL. This is where permalinks come in.

Permalinks are the permanent URLs for your blog posts and pages. They’re what you see in the browser’s address bar, and they’re what Google uses to index your content. By default, WordPress assigns generic URLs to your posts and pages, but you can easily create custom permalinks that are more user-friendly and SEO-friendly.

In this article, we’ll show you how to create custom permalinks in WordPress. We’ll also explain why it’s important to use custom permalinks and how they can help improve your SEO.

How to Build Custom Permalinks in WordPress

  1. Step 1: Open the Permalinks Settings. …
  2. Step 2: Select the Custom Permalinks You Want to Use in WordPress. …
  3. Step 3: Save Your Changes. …
  4. Step 1: Select Custom Structure Option. …
  5. Step 2: Add Available Options for WordPress. …
  6. Step 3: Save Your Changes. …
  7. Step 1: Edit the Post or Page.

What Is a Permalink?

Permalinks are the permanent URLs to your posts and pages. They’re what you see in the address bar of your web browser, and they’re also what Google uses to index your content.

By default, WordPress generates permalinks that look something like this:

While this is convenient for humans, it’s not so great for search engines. That’s because the date and name of the post are both included in the URL, which can make it difficult for Google to determine the relevance of your content.

A better solution is to create custom permalinks that omit these details and instead focus on the keywords that you want to rank for. This will help your content rank higher in search engine results pages (SERPs).

Why Are Custom Permalinks Important?

Custom permalinks are an important part of your website because they help you control how your posts and pages are displayed and found online.

They’re also a great way to improve your website’s SEO (search engine optimization) because they help Google and other search engines understand what your content is about. This can result in your posts and pages being ranked higher in search engine results, which can bring more traffic to your website.

How to Set the Default Permalink Structure in WordPress

Once you’ve installed and activated WordPress, you need to set the default permalink structure. This will be the structure that all your posts will use unless you change them on a post-by-post basis.

To set the default permalink structure, go to Settings > Permalinks. In the section marked “Default Structure,” choose the permalink structure that you want to use.

There are many different options to choose from, but the most common are “Post Name” and “Custom Structure.” If you’re not sure which one to choose, go with “Post Name” – it’s a good all-round option that works well for most websites.

How to Create Custom Permalinks in WordPress Manually

Now that you know what permalinks are and why you should use them, let’s talk about how you can set up your own custom permalinks in WordPress manually.

When creating your permalink structure, you have a few options to choose from. You can customize the settings to either use “Pretty Links” (a simpler URL structure) or Plain Links (which gives each page an automatically created unique ID). You also have the option of incorporating post names into a Pretty Link, so that each page appears with a descriptive title.

Once you’ve chosen your desired structure and selected the “Update Permalink Structure” button, it’s time to go into the individual posts and pages and customize their permalinks. Simply click on the post or page and scroll down to the Permalink field. Here, you can enter a custom permalink for the post that follows whatever pattern you’ve chosen in your WordPress settings.

By taking just a few moments to customize each post’s permalink, you can ensure that all of your posts have clean, easy-to-read URLs that will help with SEO and make them easier for people to find online.

Tips for Using Custom Permalinks in WordPress

Creating custom permalinks in WordPress is simpler than you might think, but there are a few tips to keep in mind to make sure you get the most out of them.

First, it’s important to note that you should use only lowercase letters and numbers for your permalinks. This keeps things consistent across your site and makes sure your links work properly.

Second, avoid using arbitrary words or phrases. Instead, focus on keyword phrases that accurately describe the content of the page or post. This will help with SEO and make it easier for people to find your content.

Third, if you have multiple posts or pages with similar content, make sure your permalinks are distinct from each other so visitors don’t get confused about which page is which.

Finally, if you ever decide to change a permalink structure on your site, be sure to set up a 301 redirect to ensure that visitors still arrive at the right page if they follow a link with the old address!

Common Errors & Solutions While Creating Custom Permalinks in WordPress

It is important to know that creating custom permalinks in WordPress is not a fool-proof process. Sometimes you may encounter errors and warnings. The most common ones are “404 Not Found”, “Invalid Permalink Structures” and “403 Forbidden Issues”.

The 404 Not Found Error occurs when the web page you are trying to access does not exist. To fix this error, start by checking that the permalink structure is correct and all the necessary files exist on the server.

Invalid Permalink structures occur when a wrong structure has been applied to a page, causing your site to link to an incorrect URL. To fix this error, you will need to go back and change your permalink structure to a valid one.

Finally, a 403 Forbidden Error occurs when there are incorrect file permissions set on your server which prevent WordPress from accessing certain files. To fix this error, check your file permissions and make sure the right user groups have access to them.


There’s no doubt that custom permalinks can be extremely helpful in improving your WordPress site’s SEO. However, if you’re not careful, they can also cause problems.

So, what’s the best way to create custom permalinks in WordPress?

The answer is simple: use a plugin.

There are many great plugins out there that can help you create custom permalinks, and they’re all fairly easy to use. Just make sure to pick one that’s compatible with your version of WordPress.

Once you’ve installed the plugin, creating custom permalinks is just a matter of following the instructions. And if you ever need to change them, the process is just as easy.

So there you have it. Creating custom permalinks in WordPress is easy, and it can definitely help your site’s SEO. Just make sure to use a plugin, and you’ll be good to go.

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