Google My Business is the best way to get the most out of your local business listing. Here’s how you can optimize it: 3 Essential Google My Business Optimizations to Rank
Organize Your Listing
You’ve already done the hard work of creating a website, so now it’s time to make sure that it’s easy for people to find you. The following tips will help you get your listing organized and ready for search engines:
Add a logo. If you have one, add it! This will help people recognize your business when they’re searching for similar businesses on Google or other sites like Yelp. It also makes it easier for people who see this image later in their browsing session without having any knowledge about what kind of business they are looking at (e.g., “Oh wow! You’re running an artisan bakery?”).
Add a website address or phone number if available; otherwise just leave out these details until after someone lands on Google My Business page directly from another site such as Facebook or Twitter feed where there could potentially be more traffic than usual due to some event happening nearby (e.g., wedding anniversary party).
Get In Touch
Make sure your contact information is up to date. You should have a clear, current phone number and email address on your website.
Update the hours of operation for each business location if needed. If you’re open 24/7, go ahead and update this information!
Make sure that all of the other critical pieces of information are accurate—that includes name and address (the physical location), social media profiles (if applicable), etc.—so Google knows who you are when they search for businesses in your area or locality.
Reviews are an essential part of Google My Business, and it’s easy to see why. A review gives customers a chance to share their experiences with your business, which helps you grow your local presence and get more traffic from Google.
To get started with reviews on Google My Business:
Register for an account at [insert URL].
Add a profile photo that accurately represents what your business is about (see below). This will be used as a thumbnail when people search on Google for “your location” or “your keywords.”
Create at least one address listing with accurate contact information (e-mail addresses and phone numbers) so people can contact you directly if they have questions or need assistance with something related to your online presence in general—not just within Yelp or Facebook groups!
Promote Your Location
If you want to drive more traffic to your location, promoting it on Google My Business is a great way to get the word out. While there are lots of different ways that you can do this, we’re going to focus on one particular feature: Google Search.
The first thing you should do when promoting your business through Google Search is set up an account and login so that people who search for “[insert address]” will see their listing as an option next to “Search nearby businesses” in the drop-down menu. You can also customize how certain phrases appear in response results—such as “near me” or “in my neighborhood” if someone searches for those words instead of just “near” or “in.”
Hire an Agent
Hiring an agent is one of the best ways you can improve your local business listing.
An agent is someone who helps you get more traffic, leads and sales. They are experts in their field, but they don’t have to be an expert in Google My Business (GMB). Your agent knows how to use GMB and what it takes to rank well on Google. An agent will also help with other digital marketing strategies like Facebook ads or Instagram campaigns if needed as well!
Boost Mobile Search Results
- Responsive website.
- Mobile-friendly version of your website.
- Use Google’s Mobile Testing tool to check how your site performs on mobile devices.
- Use a plugin like Google Analytics to track mobile traffic and optimize accordingly.
Choose a theme or plugin that is responsive and optimized for handheld devices such as tablets, smartphones, or e-readers (like Kindle Fire).
- Increase Your Local Presence
- Use local directories.
- Use local social media.
- Use local blogs and newsletters.
Attend local events, even if they’re not specifically targeted to your industry or location (e.g., “business networking”). These are great opportunities to meet new contacts who can help with SEO, drive traffic and promote the business online in their own communities.
Share on Google Plus
One of the best ways to grow your business is to share it on Google Plus. This is a great place for you to build relationships with potential customers and get them excited about your products or services. You can share what’s new, how-to videos, special offers and more with this platform. Simply search “[your name] + Google Plus” in order to find all of your posts from there! 3 Essential Google My Business Optimizations to Rank
Make your Site Mobile Friendly
Make sure your site is responsive.
Make sure your site is fast.
Ensure that all of the pages on your website load quickly and without any hiccups, even when users are browsing from different devices or connecting from locations with weak internet connections (for example, in rural areas). A slow loading page can cause people to abandon their search altogether, so this is something you need to think about from the very beginning!
Securely store user data so that hackers cannot access it during an attack or hack attempt; this includes passwords for logins as well as payment information like credit card details and billing addresses (see below). 3 Essential Google My Business Optimizations to Rank
Google My Business is a powerful tool for small businesses and local merchants. It can help you drive more leads and sales, as well as increase brand awareness. But it doesn’t work without good optimization practices in place. By following these 17 SEO tips (and adding some of your own), you’ll be able to stand out from the crowd and make sure customers know about your business when they search Google. 3 Essential Google My Business Optimizations to Rank