Top 8 Google Ranking Factors – The Complete List (2023)

Google’s first version of the algorithm was a big step forward, but it didn’t take into account many factors that now determine whether your website ranks well in search results. The changes it made to its ranking system over the past year have opened up new possibilities for SEOs and marketers alike, so let’s take a look at how you can use them to your advantage. Top 8 Google Ranking Factors – The Complete List (2022)

1# Mobile-Friendly

Google’s mobile-friendly algorithm is a big deal. Since 2015, the company has been pushing for sites to be more mobile-friendly and responsive, with an emphasis on speed. In 2018, Google launched AMP (Accelerated Mobile Pages) to help make websites load faster on mobile devices. AMP uses HTML5 instead of HTML5+JS — which means it requires less resources and can be used in conjunction with other technologies like Responsive Design & Grid Layout Layout Tables.

Google also uses a number of other signals when ranking your site:

2# Domain Age, URL, & Authority

Domain age is a good indicator of authority, trust and quality.

Domain age refers to the length of time spent by a site on the web before it was registered with Google. The older the domain, the more authority it has built up over time. A high domain age means that you’re likely to get better rankings than someone who has just registered their site today (or worse yet…never!).

A great way to see how long your competitors have been around is by using Ahrefs Site Explorer: just enter their URL into this tool and find out exactly where they rank in organic search results today!

3# Publish High-Quality Content

Content is the most important factor for SEO. It’s what differentiates your site from your competitors, and it’s what draws in your audience.

Content is what keeps people coming back to your website—whether they’re looking for information, entertainment or something else entirely!

It also helps you bring new people into the fold who may have never heard of you before (and chances are good that they’ll come back again). Top 8 Google Ranking Factors

4# User Experience Signals

Google is constantly analyzing the user experience of your website. This can help you rank better, and it’s not just about speed—Google is looking at how well your site loads, too.

Google has made some big changes to its algorithm that focus on speeding up load times for user experience as well as providing more relevant content to searchers in order to improve search results. If your website takes a long time to load or if there are lots of redirects or errors during loading, this could hurt your rankings in Google’s eyes (and those who rely upon them).

Google also looks at how many pages are on your site and how long those pages take before they actually come up when someone searches for something specific online; this means they’re looking at whether or not people get frustrated trying out everything before finding what they’re looking for–or worse yet: getting stuck somewhere because it took too long!

5# High Quality backLinks

Google uses links to determine the quality of your site.

Links are a ranking factor because they help Google understand how many people have gone through that link, which means they can learn more about your content and decide whether or not it’s relevant or valuable enough for users to click on it.

Links can come in many forms: blog posts, videos, forum posts and pages within your website itself; however all these types of links count towards ranking as one piece of anchor text would be considered as one link (in other words if you have 10 blog posts with 1000 words each then this represents 10 different anchor texts).

6# RankBrain

RankBrain is a machine-learning system that helps Google determine what pages are most relevant to a user’s search query. This can be helpful for ranking, but it also means that RankBrain is one of the many signals that Google uses to determine the relevance of a page to a user’s search query.

RankBrain uses AI and machine learning technology to analyze web data and make better decisions about what content should rank on Google Search Engine Results Pages (SERPs). The company says it has been working on this technology since 2014, so this may not be something you’ve heard about yet—but don’t worry; we’ll go over some details here so you know what RankBrain does exactly!

7# Schema Markup

Structured data is a way to tell Google what your content is about. It’s the structured information that makes it easy for search engines and other web users to understand.

Schema markup is a way for you to add this structured data into your pages, so you can use search engines like Google to provide better results when someone searches for specific things on your website.

Structured data and schema markup are both good for SEO because they help potential customers find more relevant information when they’re looking for products or services that match their needs, which ultimately benefits both businesses and consumers alike!

8# Security (HTTPS)

Google wants to see that your website is secure. Security is an important ranking factor for Google and other search engines, so implementing HTTPS with a free SSL certificate can significantly improve your rankings.

HTTPS is an important ranking factor for both Bing and Google, so it’s a good idea to make sure you have this setup on all of your websites if possible. Google Ranking Factors

Understand How to Set up a Website That is Friendly for Search Engines.

  • Your website needs to be friendly for search engines.
  • Google ranking factors are the most important things you need to consider when doing SEO.
  • You need to make sure your website is mobile-friendly and has good content, user experience (UX), and overall usability.


It’s important to remember that these rankings are constantly changing and evolving. There are new algorithms being developed all the time, so it’s important to stay current with trends in search engine optimization. If you want your website to rank higher on Google, then follow the tips above and use them as best practices for 2019! Top 8 Google Ranking Factors – The Complete List (2022)

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