One of the best things about Google Shopping is that there are so many different ways to use it. You can add products, take them away and then update your inventory, and even set up automated conversion tracking for your campaigns. All of these features come together in this course where I teach you how to make the most out of Google Shopping using my own expert knowledge from over 10 years experience! Google Shopping Ads Course – The #1 Google Shopping
Module 1: Getting Started with AdWords
In this module, you’ll learn how to set up an AdWords account and create a campaign. You’ll also learn how to create a product group and add products to it, as well as set up product listing ads (PLAs), dynamic remarketing ads (DRAs), and sitelinks.
To get started with the Ultimate Google Shopping Course today:
Sign up for free here!
Module 2: Campaign Settings and Products
Now that you have a better understanding of how to create an effective Google Shopping campaign, it’s time to get down to business. In this module, we’ll talk about setting goals and then turning those goals into actionable steps.
Define the problem before starting on a solution.
If your goal is weight loss, don’t just tell yourself that you want to lose 10 pounds—define what that means for your body! If it means losing 15 pounds by next week or 30 by next month, make sure those are realistic expectations for yourself and set up specific milestones along the way (e.g., “I’m going to weigh myself tomorrow morning after waking up”). This will help keep things focused so that when things get tough (which they will), they’re more manageable instead of overwhelming or depressing.* Don’t worry about what other people’s goals are; focus on yours.* Be ambitious but stay realistic.* Examples: How many pushups/sit-ups can I do each day? How long does it take me from walking into my house until I reach my bed?
Module 3: Campaign Management
In this module, you’ll learn how to set up campaigns for new products and existing products. You’ll also get tips on how to use the campaign manager tool and some of its advanced features.
If you have an existing store with a product that has been selling well but not as well as it could be (and we mean really well), then this section is for you! We’ll show you how to optimize your current campaigns so that they can grow even faster than before and help boost sales even further.
Module 4: Product Listing Ads (PLA)
Product Listing Ads (PLA) are a powerful tool for retailers. They can be used to increase brand awareness and drive traffic to your website, which means more sales for you. PLA ads are also great for increasing your organic rankings in Google’s search results page.
PLA ads are targeted by keyword, category or product and can be created using SEO tools like SEMRush or Ahrefs or paid through AdWords with Google Shopping Extensions..
Module 5: Remarketing & Shopping Dynamic Remarketing Ads
Remarketing ads are a great way to reach people who have already shown an interest in your products. They can be used to target people who have visited your site, but not purchased, and they’re often more effective than regular ads because they don’t need to be clicked on for the customer to see them.
Remarketing allows you to retarget users who have visited other sites that sell similar products as yours—so if someone searches for “dog beds” on Google Shopping, then visits our website but doesn’t buy anything from us yet (because maybe they just want information before making a decision), there’s no need for us too! We’ll show those same adverts again later down the line when they actually make their purchase instead of leaving through another page entirely…and now maybe even remember that it was our product which caught their eye first time around! Google Shopping Ads Course – The #1 Google Shopping
Module 6: Advanced Tactics
- Optimize for conversions
- Use dynamic remarketing
- Use shopping campaigns for mobile apps (Google Shopping Actions)
- Use shopping campaigns for product bundles (Google Shopping Express)
- Use shopping campaigns for store visits (Retail Ads)
- Use product reviews as targeting criteria on Google Shopping Express
This Course Will teach you How to Make the Most of Google Shopping.
In this course, you’ll learn how to set up a Google Shopping account and create your first campaign. You’ll also learn how to manage your ads, use product listing ads (PLA) and other advanced tactics. Finally, we’ll teach you how to use various types of remarketing and shopping dynamic remarketing ads.
If you’re serious about improving conversions on your website by taking advantage of the data available through Google Shopping, then this is the course for you! Google Shopping Ads Course – The #1 Google Shopping
We hope you feel as though you are now ready to take on the rest of the world! If we’ve covered any topics that seem confusing or need more information, please let us know in the comments below. Thanks for joining us on this journey—we can’t wait to see what happens next! Google Shopping Ads Course – The #1 Google Shopping