Google Shopping ads are a great way to get your products in front of customers. If you’re looking for ways to increase sales and conversions from these ads, here are some strategies that have worked well for other advertisers: Google Shopping Ads Tips- How to Create Google Shopping Ads
1# Filter by Brand
Filtering by brand allows you to target specific products. For example, if you want to sell women’s clothing, but don’t want to sell anything that isn’t specifically for women (or at least not labeled “for women”), then filtering by brand is a great way to do this. You can also filter by product type (e.g., dresses) or even both at once!
You might think that having more than one option would make things confusing and difficult—but they actually work quite well together; they each just add their own extra layer of specificity that helps narrow down what exactly we mean when we say “women’s clothing”
2# Select Relevant Categories
Just as you’d probably want to move your product up in search results, you can also use this strategy to make sure it stays there. The best way to do so is by selecting the right categories and subcategories for your products. If a customer searches for “dog food,” but all the top results are about cats or horses, then he’s likely not going to buy from you—and even if he does buy from you, chances are that his initial impression of your site will be negative because he was led down an incorrect path by Google (and other search engines).
That said: Don’t worry about being too specific! You don’t want customers searching for things like “cat litter” or “horse grooming supplies.” Those types of searches come up too often on Google’s SERPs; they’re less relevant than others. Instead focus on choosing keywords related specifically toward what kind of product(s) or service(s) being offered by either yourself or another company/individual within those same verticals
3# Avoid High Competition Products
If you’re trying to rank for a keyword, it’s important to avoid the most popular products on Google. If there are too many other people selling the same thing, then your chances of getting clicks will be lower because people will be more likely to click away from the site with low competition. To avoid this problem, use filters in your search engine results pages (SERPs) and keep an eye out for products which have high cost-per-click (CPC). This can help you find less popular items that may still be relevant for your business goals!
4# Use Dynamic Remarketing
Dynamic Remarketing is a great way to re-target customers who have already visited your website. You can create a remarketing list for Google Shopping and Google Display Ads, which will help you reach out to these people again when they’re looking at items similar to what you’re selling.
To set up dynamic remarketing in Google Shopping:
- Create an audience targeting objective for each product category (e.g., “men’s jeans”). This will allow us to reach people who are interested in buying this item but haven’t yet visited our website or pages with related products from other merchants.* Add those audiences as filters under “Custom Audiences” on the left side of the screen under “Audience Sources.” You’ll see three tabs labeled “Show custom audiences,” “Create new audience,” and “Add existing audiences.” Click on each tab until all three options are visible.* Under Show Custom Audiences click New Audience Source Name then enter whatever name makes sense for how long this audience should be active before expiring so that when someone visits our site again we can show them relevant ads based off their previous browsing behavior!
5# Utilize All 3 Bidding Strategies
Utilizing all three bidding strategies is a great way to maximize your CPC on Google Shopping.
Bid adjustment lets you control how much of your campaign budget is allocated for each keyword and ad group, which can help with budgeting and yield management. For example, if you’re bidding on multiple terms with similar audiences and budgets, but one term has more competitive ads than the others (and therefore higher CPC), then you may want to adjust your bid upwards so that this keyword gets more impressions than others in its category/category groupings.
Smart Bidding allows advertisers to automate their bids based on other metrics such as click-through rate (CTR), viewability score (VAS) and location data from Device Info API or Location History API(s). This feature lets advertisers bid according to these metrics without having them manually entered into Google Ads Manager as well as makes it easier for businesses running campaigns across multiple countries who want their ads served globally but don’t necessarily have access
6# Optimize Your Ad Copy
The first step to optimizing your ad copy is to use the product title and description to describe the product. This will help searchers understand what they are looking for in a few seconds, making it easier for them to find exactly what they’re looking for on Google Shopping.
The second step is using the product title and description together as keywords that describe your products. For example:
- “Product Title” + “Product Description” = Keyword 1 (the main keyword)
- “Product Title” + “Description 2” = Keyword 2 (secondary keyword)
7# Increase Your Daily Budget
It is important to set a daily budget. This budget should be based on your average daily sales, and it should not exceed that amount. If you can’t meet your daily goal without exceeding it, then don’t do that!
A good rule of thumb for setting daily budgets is: if you lose $500 in day 1, then your next day’s goal should be whatever was lost plus another $500 (so $1,000 total). If you’re doing well enough not only to make up for what was lost but also exceed expectations by doing even better than expected (and thus gaining more money), congratulations! You’re doing something right—but don’t let this happen!
8# Check Your Product Feed Every Week
- Check Your Product Feed Every Week.
- You can check your product feed in the Merchant Center, as well as through Google Ads. The first option is a simple way to see what’s new and what’s selling well, but you’ll also get access to more detailed information about each item on your site—like how much it costs per click or total reach of ads (the number of people who click on them).
There are a Lot of Strategies You can use to Make Your Google Shopping ads
I hope these tips have helped you get started with your google shopping ads, and feel encouraged to experiment with new strategies. Feel free to share your own ideas in the comments! Google Shopping Ads Tips – How to Create Google Shopping Google Shopping Ads Tips