You’ve likely heard of Google’s featured snippets. They’re the “answer box” that appears at the top of the search engine results page (SERP) for certain queries. Snippets are sourced from websites that have been deemed to have the best answer to the question. Unlocking Google’s Featured Snippets Optimization Guidelines
optimizing for featured snippets can result in massive traffic gains for your website. In this article, we’ll cover nine ways to help you get your website featured in Google’s answer box.
The effectiveness of featured snippets is well known. Every SEO expert (including yourself) strives to control any featured snippets that are offered for their content.
These more detailed search results are presented in a specific box that is conspicuously placed at the top or close to the top of the search results page (SERP). When one of these search capabilities is present, optimising for featured snippets (FS) can assist Google recognise when your website is the best response for a pertinent question.
You can copy and utilise my curated content calendar template for featured snippets, my tried-and-true technique for optimising for featured snippets (with examples), and FAQs to answer any remaining queries regarding FS in this column. You’ll discover:
What Is a Google Featured Snippet?
In a nutshell, a featured snippet is a result that Google pulls from one of its search results pages to show on the first page of its results. It’s essentially an “answer box,” and it’s designed to help users get the information they’re looking for without having to click through to multiple pages.
The best part? You can get your content featured in one of these answer boxes. All you need to do is optimize your content in accordance with the nine guidelines we’re about to share with you.
How to Get Content Into the Featured Snippet Box
The second way to get your content featured is to optimize it for Google’s featured snippets. This is a box that appears at the top of the search engine results page with a brief answer to the user’s question.
To get your content into the featured snippets box, you need to make sure that it’s answering the question that users are searching for. You also need to make sure that your content is formatted in a way that Google can easily extract the answer from.
There are a few ways to do this. You can use rich snippets, which are HTML tags that help Google to identify the most important information in your content. You can also use structured data, which is a type of code that you can add to your website to help Google understand your content better.
If you’re not sure how to add structured data to your website, Google has a handy guide that will walk you through the process.
Optimizing Page Titles for the Featured Snippet Box
The next step is to take a look at your page titles. Are they optimized for the featured snippet box?
There are a few things to keep in mind when optimizing your titles for Google. First, make sure they’re clear and concise, and that they accurately reflect the content on the page. You also want to use common keywords and phrases that people are likely to search for.
Another thing to consider is the length of your title. Google typically displays titles that are around 50-60 characters long, so make sure you keep that in mind when writing them.
Structure Your Content for Frequently Asked Questions
One way to optimize your content for featured snippets is to structure it in the form of questions and answers. Google is looking for content that directly addresses the searcher’s question, so if you can format your content in a way that makes it easy for Google to find and extract, you’re more likely to earn a featured snippet.
Here are a few tips for structuring your content in the form of questions and answers:
– Use H2 tags to break up your content into sections. The H2 tags will help Google understand the hierarchy of your content and identify the questions and answers.
– Start each answer with a question word like “who,” “what,” “when,” “where,” “why,” or “how.” This helps Google understand that the following text is an answer to a question.
– Keep your answers short and to the point. Google is looking for concise answers that directly address the searcher’s question. Long, rambling answers are less likely to be featured.
– Use relevant keywords in your questions and answers. This helps Google understand the topic of your content and match it to relevant searches.
Leverage Rich Media to Increase Engagement
Google loves rich media. In fact, they’ve said that they’re more likely to feature content with images, videos, and infographics in featured snippets.
It makes sense when you think about it—after all, featured snippets are designed to give users the information they’re looking for as quickly and easily as possible. And what’s more quick and easy than a picture or a video?
If you want to increase your chances of getting featured in a Google snippet, then make sure to include rich media in your content. You can do this by adding images, videos, info graphics, and even audio files.
Understand What Questions Are Being Asked
You need to understand the questions that your potential customers are asking, and create content that answers those questions. This seems like a no-brainer, but you’d be surprised how many companies don’t do this.
One way to make sure you’re on the right track is to use Google’s “People Also Ask” feature. This shows you common questions related to your topic, and can give you some great ideas for content.
Another way to get an idea of the questions people are asking is to use a keyword research tool like Google Keyword Planner or semrush.com. Just enter a few seed keywords related to your topic, and you’ll get a list of related keywords and phrases that people are searching for.
Use Semantic Markup to Improve Relevance
To give Google a helping hand in understanding your content, you can use semantic markup. This is a code that you add to your website to help search engines understand the meaning of your content.
One way to do this is to use schema.org markup, which is a code that you can add to your website to provide information about your business, products, and services. You can also use other types of semantic markup, such as microdata and RDFa.
Adding semantic markup to your website can help improve your chances of appearing in featured snippets, because it gives Google more information about your content. And the more information Google has, the better it can match your content to relevant queries.
Checking if You Have a Featured Snippet
There’s a really easy way to check if your site has a featured snippet. Just do a quick Google search for your target keyword. If you see a featured snippet on the results page, that means you’re in luck!
Now, if you don’t see a featured snippet for your target keyword, that doesn’t necessarily mean you’re out of luck. It could just mean that Google hasn’t deemed your content worthy of a featured snippet—yet.
Troubleshooting Tips if Your Content Isn’t Appearing
If you’re troubleshooting why your content isn’t appearing in featured snippets, here are a few potential reasons:
– The featured snippet you’re targeting has already been claimed by another website. In this case, you’ll need to find a different featured snippet to target.
– Your website’s SEO needs work. Make sure you’re using the right keywords and that your website is well-optimized.
– Your content isn’t relevant to the featured snippet you’re targeting. Make sure your content answers the question that’s being asked in the featured snippet.
– You’re not using the correct markup. Google can’t parse your content if it’s not properly formatted with the correct mark-up.
Finally, getting your content featured in Google’s featured snippets can result in a ton of traffic. However, as you can see, it’s not as easy as throwing a few keywords into your content and calling it a day. There are a few things you need to do in order to optimize your content for Google’s featured snippets.
However, if you follow these guidelines, you’ll have a much better chance of getting your content featured. And once you do, you can expect to see a significant increase in traffic to your website. Unlocking Google’s Featured Snippets Optimization Guidelines