If you’re like me, your business is built on the foundation of SEO. Whether you’re putting content together and hoping to rank, or just looking for ways to improve click-through rates (CTR), there’s always something new to learn about search engine optimization (SEO). One area that has been around for a while but that I’m only now starting to focus on is rich snippets. What are Rich Snippets? Complete Beginner’s Guide
What are Rich Snippets?
Rich snippets are a set of attributes that Google uses to help users understand the content on your website. They can make it easier for users to find what they’re looking for, and they’re also helpful when you need to rank higher in search results.
To get rich snippets, you’ll need an account with SEMrush or another tool that offers this feature. Once your account is created, go through the process of adding sites using their interface (which is very similar to SEMrush’s), then click “Rich Snippets.” From there, choose where each site falls within its category—for example: news sites would be placed under News; ecommerce sites would be in Shopping; etc.—and then click “Add Site.” That’s all there is too it! When it comes time for us humans who aren’t robots like Googlebot (the bot used by Google’s crawlers) we’ll see our new roster appear next time we log into our accounts either through Chrome browser extensions or mobile apps like Safari myself prefer more often than not anyway just because I’m lazy 🙂
How to Mark Up Your Content for Rich Snippets
The first step to getting rich snippets is to create a schema.org markup for your content.
Use the schema.org markup tool to add structured data to your page and make sure that it matches each type of rich snippet you want to be displayed in Google Search results (More on this below).
Once you’ve created a schema.org file, use it as an input when adding structured data on SERPs such as Google Search Console or Moz’s Site Explorer tool (the latter has more features than just checking whether or not there’s any code present). For example:
Why Use Schema on Your Website?
Schema is a really useful tool that can help you stand out in the SERPs. It’s an SEO-friendly way of describing your website and its content, so Google can better understand what you have to offer.
Schema markup is important because it helps search engines identify what kind of content is on your site, which means they’ll be able to display it accordingly on their SERPs (search engine results pages).
You may have heard of Schema before—it’s basically just an easy way for people who haven’t been around long enough yet (like myself) remember what things mean. For example: if I say “I’m hungry,” I might mean something like “I want food now.” But if someone else says “I’m hungry,” then they probably mean something different than me: maybe they need some help carrying groceries into their apartment building or maybe they’re just tired after working all day at work…
How to Test Your Schema Implementation
The Structured Data Testing Tool is a great way to test your schema implementation. It allows you to see how many rich snippets are available for each keyword, and it also lets you see what phrases appear in those snippets.
Here’s how it works:
Go to Google’s Structured Data Testing Tool, then click on “Schema Implementation Testing” in the left menu bar (or simply click this link). This will take you directly there.
Now that we have access through the tool itself, let’s go ahead and run our test!
What Are Rich Results?
Rich results are a new way for search engines to display content in the search results. The rich snippets feature is designed to help users find relevant information from businesses and brands, and it’s meant to replace the regular SERPs (search engine results pages).
With rich snippets, you’ll see images, videos, reviews and other media alongside your content. You can add these items by clicking “Add Media” on any post or page that has been shared publicly on social media platforms like Facebook or Twitter.
How to Achieve Rich Results Using Structured Data
Use schema.org markup
Use schema.org vocabulary and structured data to add rich results to your pages
Final Thoughts on Using Schema, JSON-LD and Structured Data
Use schema.org to mark up your content with structured data.
Use JSON-LD to add structured data to your site’s pages and articles for better search engine optimization (SEO).
Structured data helps you get more visibility in the SERP and keep visitors engaged with your content, which will in turn increase the value of your website or blog for users who are looking for that information.
Takeaway: Rich Results Can Help you Stand out in the SERPs.
Having a rich snippet is like having a personal brand. It’s something that you can use to distinguish yourself from the competition and attract more customers, but it’s not something that will happen overnight.
Rich results can help you stand out in the SERPs. For example, if your competitor has a high-quality image in their title tag, then having one too will give users an idea of what kind of content they’ll find on your site when they click through. If someone searches for “best restaurants near me,” chances are good that they’re looking for reviews or menus (or both). A person who sees “Best Restaurants Near Me” might think this is just another review site—but what if it turns out to be an amazing restaurant? That would be incredible!
The rich snippets are a great way to get more clicks on your website and make it easier for users to find what they are looking for. If you want to learn more about rich snippets, visit our blog post on “How to Get Rich Snippets (Beginner’s Guide).