The internet is a visual place. In fact, according to recent studies, we process images 60,000 times faster than text. So it’s no wonder that website users are more likely to engage with your content if it includes images. 10 Image SEO Tips to Make a Website
But what about SEO? Can images help with that? The answer is a resounding yes! In fact, optimizing your website’s images can be one of the simplest and most effective ways to improve your SEO.
Here are 10 tips for optimizing your website’s images for maximum SEO power:
Consider the most recent time you added a picture to your website. Most likely, you obtained it from a stock photo website, uploaded it to your website’s back end, and then incorporated it into the page.
Right now, this is a prime example of image optimization. Not exactly.
Your website now has a massive bowling ball weight that is slowing down page load times. Additionally, without alt text, search engines cannot read your photographs.
1# Use Alt Text for Images to Boost SEO
When you upload images to your website, make sure to use alt text. This is the text that search engines will use to identify and index your images.
Including keywords in your alt text will help you improve your site’s SEO and make it easier for users to find you. Think of it as a way to give your images a “title” that describes what they are.
Be sure to keep your alt text brief and to the point, as people will only see it if they hover over the image.
2# Make Sure Image File Names Are Descriptive
When you’re adding images to your website, make sure to give them descriptive file names. That way, when users search for images related to a topic on your website, they’re more likely to find them.
For example, let’s say you’re a florist and you have a website about flowers. When you upload a photo of a rose, name the file “rose.jpg” rather than something vague like “image1.jpg.” That will help users find your images more easily when they search for them online.
3# Optimize Image Resolution and File Size
When you’re uploading images to your website, you want to make sure that you’re optimizing them for search engines—and for users. Here are a few tips for optimizing your images:
• Start by choosing the right file format. JPEG is a good format for photos, while PNG is a good format for graphics and logos.
• Use descriptive file name. When you save your image, use a name that accurately describes the image.
• Keep the resolution and file size low. You want to make sure that your images are loading quickly—so keep the resolution low (72-96 dpi) and keep the file size as small as possible (under 200 kb).
• Use keywords in your image ALT text. When you’re filling out the ALT text, use keywords that describe the image. This will help your images rank in search engine results pages.
4# Incorporate Image Structured Data for Greater Visibility
If you want your images to rank highly in Google Image Search, you need to incorporate image structured data. Image structured data is a code that you can add to your website that helps Google “read” your images and understand what they are about.
Adding image structured data is a bit more technical than other SEO tips on this list, but it’s not too difficult to do if you’re comfortable working with code. If you’re not comfortable working with code, you can always hire a developer to help you out.
Once you’ve added image structured data to your website, your images will appear in Google Image search results with additional information that can help users understand what they’re looking at. This can help your website stand out from the competition and attract more traffic. seo tips for images
5# Link Images to Internal Pages
Linking images is one way to ensure all parts of your website are interconnected and easy to navigate. By adding links to images, you provide another avenue for users to find the content they are looking for.
When linking images, be sure to use keyword-rich anchor text. This will help improve the SEO of the linked page and make it easier for users to find what they are looking for.
Adding links to images is also a great way to cross-promote content on your website. For example, if you have a blog post about winter fashion, you could link to it from an image of a winter outfit on your homepage.
6# Add Captions to Increase Engagement & SEO Performance
Adding captions to your images is not only a great way to engage your audience, but it can also help improve your SEO performance.
When you add captions to your images, you’re providing additional information for the search engines to index, which can help you rank for more keywords. And since people are more likely to read the caption than the entire image alt text, you’re also increasing the chances that they’ll click through to your site.
To maximize your SEO performance, make sure that your captions are keyword-rich and relevant to the image. And if you’re using WordPress, there are a number of plugins that can help you automatically generate captions for your images.
7# Include Contextual Text Around Images
One way to make sure your images are helping your SEO is to include contextual text around them. By doing this, you’re helping Google understand what your images are all about, and that can only help you in the long run.
So how do you do this? There are a few different ways. One is to ensure that your filenames and Alt tags are descriptive and keyword rich. Another is to make sure you have captions and descriptions on all of your images. And finally, ensure that your images are placed close to relevant text on the page.
By doing all of these things, you’re helping Google understand what your images are all about, and that can only help you in the long run. So be sure to keep these tips in mind next time you’re working on your image SEO!
8# Use Descriptive Anchor Text When Hyperlinking Images
If you’re hyperlinking images, you want to make sure that the anchor text is descriptive. That way, if users are looking at the image, they’ll know what it’s linking to and be more likely to click.
For example, if you have an image of a pair of shoes and the anchor text says “click here,” that’s not very descriptive. But if the anchor text says “click here to buy these shoes,” that’s much more descriptive and user-friendly.
So when you’re hyperlinking images, take a few extra seconds to make sure the anchor text is descriptive and will make sense to users. It’s a small change that can make a big difference in how user-friendly your website is.
9# Compress Images Without Affecting Quality
The next thing you want to do is compress your images. This means that the file size will be smaller without affecting the quality of the image, which is important because you want your website to load quickly.
There are a few ways to do this:
– Use a WordPress plugin like Smush
– Use online image compression tools like Kraken.io or Compressor.io
– Save images in the correct file format. For example, JPEGs are better for photos and PNGs are better for logos and graphics with fewer colors.
– Reduce the number of colors in an image. For example, if you’re using an image that has a lot of blue sky, you can reduce the number of colors to 64 or even 32 without affecting the quality too much.
Doing this will help your website load faster, which is important for both users and search engines. And as an added bonus, it can also help you save on storage and bandwidth costs.
10# Keep Image URLs Short and Sweet
An important tip to keep in mind is to make sure your image URLs are short and sweet. No one wants to see a URL that’s a mile long, and it’s also not good for SEO.
A good rule of thumb is to keep your image file names short (under 10 characters), and if you can, use keywords in the file name. For example, if you have an image of a red dress, you could name it “red-dress.jpg.”
Additionally, make sure to use lowercase letters and hyphens instead of spaces in your file names. And finally, avoid using characters that are hard to read or remember, like & or #. image optimization tips Image SEO Tips
Just remember: use high-quality images, fill out your image Alt Text, use keywords in your file names, and watch your load times. If you do all of that, you’re well on your way to having images that not only look great, but also help your website rank higher in Google search results Image SEO Tips