Keyword Difficulty:- What It Is and How to Measure It

Keyword difficulty is a metric that tells you how challenging it is to rank for a keyword. The most comprehensive keyword difficulty tools will also consider the relative strength of your site compared to any competitors. If you’re just getting started with SEO, this might seem like an overwhelming topic. Fortunately, there are varying degrees of keyword difficulty. And at the end of this article, I’ll give you some recommendations on how to measure whether or not your site has an easy time ranking for keywords—and what tools are right for you!

What Is Keyword Difficulty and Why It Matters

Keyword Difficulty Important

Keyword difficulty is a metric that tells you how challenging it is to rank for a keyword. It’s a relative measure of how difficult it is to rank for a keyword, and it’s based on the number of other sites competing for that term in Google.

The idea behind key-word difficulty is simple: if there are lots of other people bidding on your site’s terms, then they’re probably doing well enough that no one will ever want them (or even know about them). If you can get an advantage over all those competitors by having great content and links pointing back toward your pages—and not just any links but high-quality ones from sources such as articles with lots of shares or social media engagement—then those advantages could help boost your ranking in Google search results.


Many Keyword Difficulty Tools

Many Keyword Difficulty Tools

Many keyword difficulty tools work in the same way: they look at the search results page and examine each of the results to see how relevant they are to the keyword. The search results page should be a good sample of overall Google traffic, so it’s important that there are many results on this first page.

The second thing you need to consider is whether or not these results are relevant for your business or website’s topic. If you’re trying to rank for “best dog food,” then any site that sells dog food will likely get penalized by Google if its content doesn’t provide any value for this specific query (unless maybe we were talking about great deals on cat food?).

A quality keyword difficulty tool will also look at other factors, like external links and social media mentions.

Social media mentions are a good sign that people are talking about your content online—and the higher it is, the more likely it is that they’re going to be interested in seeing what you have to say. External links are another indicator of quality: if someone else has linked to your site instead of just referring directly to its home page (which can indicate poor usability), then they’re probably impressed with what you’ve written and want others who might benefit from reading it too! Sites with high levels of internal linking will get more traffic than those without; likewise, sites that use descriptive titles in their metadata pages tend attract more visitors than those whose titles are bland or generic.”

The most comprehensive keyword difficulty tools will also consider the relative strength of your site compared to any competitors.

The most comprehensive keyword difficulty tools will also consider the relative strength of your site compared to any competitors. This is a critical consideration because you want to know how well your site is performing against other sites in the same category and not just compare yourself to other websites that are equally strong, but may have less competition.

It’s important that you use these tools wisely so that you can make informed decisions about what keywords should be prioritized, how much time should be spent on each campaign and what specific tactics should be used for each one (for example: if a competitor has a lot more traffic than yours).

Keyword Difficulty Tools can be Cery Expensive

The good news is that you don’t need to spend a fortune on keyword difficulty tools. A few dollars will get you most of the features you need, and there are plenty of free tools out there as well. The downside is that these tools tend to be more limited in their functionality than paid ones (though they can still get the job done).

When deciding which one is right for your business, consider what kind of data you’re looking for—and how often it needs updating—before adding any new keywords into your account or planning your future strategy with our other guides.

There are Varying Degrees of keyword Difficulty

Keyword difficulty is a relative term. It’s not an absolute number, but rather how easy or difficult it is to find the right keywords for your business.

In this sense, keyword difficulty can change over time as Google updates its algorithms and makes improvements to the way they rank search results. For example, if you have more than one page on your site that uses the same keyword phrase (e.g., “maternity clothes”), then those pages will be easier for users to find because there’s less competition for each page’s top spot in Google’s rankings—meaning that those pages will also have higher chances of getting picked up by advertisers who are looking specifically for that phrase on their own sites or via other advertising networks like AdWords’ ad extensions program (more on this later).


It’s important to keep in mind that there are many ways to measure keyword difficulty and they don’t always agree with each other. That said, if you want a more objective way of measuring your keyword difficulty than what you get by looking at search results pages or using Google Adwords Keyword Planner then I recommend taking a look at SEMrush Keyword Difficulty tool. SEMrush does an excellent job of analyzing keywords from every angle and can give you an idea of how difficult it will be for someone looking for a specific product or service when searching online in the future.

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