LinkedIn has become the go-to social network for professionals and business owners. But if you want to get more out of your profile, you need to do more than simply post updates about yourself. If you’re not actively promoting your company on LinkedIn—and nurturing relationships that can lead to sales—you’re missing out on an opportunity to grow your business. Here are 10 tips for getting started with marketing on LinkedIn: 11- LinkedIn Marketing Tips to Grow Your Business
1# To be Successful on LinkedIn, you have to treat it like a sales Funnel
You have to treat LinkedIn like a sales funnel. To be successful on LinkedIn, you have to have a goal in mind and then work backwards from there. If you don’t have a goal in mind, then how can you possibly know where your business needs improvement?
Here’s how it works:
- First, decide what kind of results (or results) you want from using LinkedIn for marketing purposes (and this may change over time). For example, maybe it’s increased traffic or leads from certain types of businesses or industries. Whatever the case may be, write down all the reasons why now is actually the best time for these changes—and make sure that everyone agrees with those reasons!
2# Focus on Developing Quality Content
When it comes to content, you want to make sure that you are investing in quality.
A good piece of content should be valuable for your ideal customer and relevant to the industry or niche that you are in. It should also be useful to your target audience and easy to read and understand.
If you have a blog or website, consider adding an element of interactivity into some of your posts such as quizzes or polls so readers can engage with each other around specific topics they find interesting.
3# Create Buyer Personas for Your Business
A buyer persona is a fictional representation of your ideal customer. It can help you think about who your potential customers are, and how they might behave in certain situations or environments.
A good way to create buyer personas is by using demographic information or by basing them on a fictional name (like “Brian”). Once you have created these personas, use them as inspiration for marketing materials—you will be able to market directly at specific groups of people more effectively than if you were just targeting everyone in general without knowing anything about them specifically!
4. Create a Community and Engage with Other people
- Start a conversation with someone you don’t know or who doesn’t have a profile on LinkedIn.
- Engage in group discussions and share content with the group.
- Get to know your audience by reading their profiles and engaging with them on their own platform, such as Twitter or Facebook (if they have one).
5. Use long-form Publishing to Establish Yourself as an expert
Long-form content is more likely to be shared, read and linked.
- Longer articles are more likely to be shared since they’re more visually appealing and offer a better experience for readers.
- When people share your content you’re showing them that you have something valuable for them – the opportunity for them to learn from what you have written.
6# Join Relevant Groups interested in What you Have to offer
Joining relevant groups is an easy way to connect with like-minded people and build a community of supporters. LinkedIn groups are typically made up of people who share similar interests, so you can find the perfect one for you by searching for “groups” in your industry or topic area, then filtering by the type of group (e.g., “business networking” or “marketing tips”). Once you’ve found a group that matches your goals, it’s important to join as soon as possible—and make sure they appreciate your contribution!
To get started:
- Search Google and other social media platforms for keywords related to what you want to offer; these will help narrow down which groups might be right for you.
- Join several different types of groups until one catches fire; these may include professional associations like LinkedIn Corporation (LNKD), conferences where experts share knowledge at conferences such as SXSW Interactive Festival or Women In Tech International Conference & Expo; events hosted by big brands like DreamWorks Animation SKG INC DWA – NYSE MKT DWA – NASDAQ DWA – OTCPK DWA – CUSIP 5057P519
7# Publish Weekly Content Updates
Publishing weekly content updates is a great way to grow your audience and keep people engaged with your brand. If you don’t have time to create original content every week, it’s okay! Just make sure that you’re publishing at least one solid post each week.
If you want more ideas for how often to publish content updates, check out the following examples:
- In the fashion industry, Fashion Week New York publishes its Top 5 trends every Monday morning; these blog posts are always relevant because they cover trends that just came out in previous weeks’ shows or some other event happening at the moment (like an upcoming runway show). It’s easy for readers who follow this publication closely—and who already know everything about fashion week—to remember which trend was featured on their site last month because they’re already looking forward going into next month’s issue so they can read more about what new things have come out since then!
8# Build Relationships
If you want to grow your business, it’s important to build relationships with journalists and other influencers in your industry. This can help you get exposure for your content and increase the reach of it. Here are some tips on how to find these people:
- Find journalists who write about similar topics as yours (for example, if a journalist is writing about SEO, they might also be interested in content marketing).
- Look up what they’ve written before—this will give you an idea of their writing style and tone so that when you contact them again, they’ll already be familiar with who YOU are!
- If possible, stay away from contacting people directly through email at first—ask them via email if there’s any way we could connect on LinkedIn instead!
9. Analyze data from Your Campaigns & Optimize Accordingly
- Use analytics to evaluate your campaigns.
- Optimize your campaigns based on data.
- Use A/B testing to optimize your campaigns.
- Use data to refine your targeting and messaging, as well as calls-to-action (CTAs).
10# Encourage Employees
Encourage your employees to share your content with their networks. The share button is a powerful way to get the word out about what’s happening at your company, so use it!
- Use the share button to post content from your blog or website. For example, if you have a recent blog post on LinkedIn that includes an infographic or video clip, send that link out via email and encourage users to share it with their friends and contacts on LinkedIn. You can also use this same strategy for other types of media like podcasts or videos—just make sure they aren’t too long (LinkedIn limits posts over 2 minutes).
- Share other people’s content as well—that way they’ll see something new from you every time they log into LinkedIn.* This allows them access not just once but throughout their day while they’re browsing through other people’s profiles.* It gives others something fresh too!
These tips will help you grow your business by engaging with people on LinkedIn in the right way. You can take advantage of all of the features LinkedIn has to offer, from creating quality content and publishing long-form posts to joining relevant groups that have similar interests as yours. By doing so, you’ll be able to reach out to people who might not know about your business yet but would love to hear about it! LinkedIn Marketing Tips