Mastering YouTube SEO: How to Find the Best Traffic-Generating Keywords

It goes without saying that you want your YouTube videos to rank high in search results. But how do you determine which keywords to target? In this article, we’ll show you how to find the best traffic-generating keywords for your YouTube videos. Mastering YouTube SEO: How to Find the Best Traffic-Generating Keyword

We’ll start by explaining what SEO is and how it works. Then we’ll show you how to find keywords that have high search volume and low competition. Finally, we’ll give you a few tips on how to optimize your videos for these keywords. Let’s get started!

If videos show up on the first page of Google, then those are great keywords to target. (If you check out the videos on the SERPs, more than likely they are YouTube videos.) These are perfect keywords for optimizing your YouTube videos because you know that Google is already showing videos in search results.

What Is YouTube SEO?

YouTube SEO, or search engine optimization, is the process of ranking a video higher in YouTube search results. The higher your video ranks, the more people will see it and the more traffic it will generate.

There are a number of things you can do to improve your YouTube SEO, but one of the most important is to choose the right keywords. The best way to find keywords that will work for your videos is to use a tool like Google’s Keyword Planner.


How to Research the Right Keywords

Now that you understand the basics of YouTube SEO, it’s time to start researching the right keywords.

Start by thinking about what your target audience is looking for. What are their pain points? What are they interested in? What are they struggling with?

Once you have an idea of what your target audience is looking for, you can start researching keywords that will help you reach them. There are a variety of tools and methods you can use for this, but here are a few of our favorites:

Google AdWords Keyword Planner: This tool is great for finding keywords related to your product or service. It offers a variety of metrics, including search volume and competition level, to help you choose the right keywords.

Google Trends: This tool lets you see how popular a keyword is over time. This can be helpful in deciding whether or not a keyword is worth targeting.

YouTube Autocomplete: This tool offers suggestions for keywords as you type into the YouTube search bar. It’s a great way to find long-tail keywords that your audience may be searching for.

Analyzing Competition for Your Chosen Keywords

Once you have a solid list of potential keywords to target, it’s time to start analyzing the competition. This will help you determine whether or not it’s worth targeting a particular keyword.

There are a few important factors to look at when assessing the competition:

  • -How many videos are ranking for that keyword?
  • -What is the quality of those videos? (Are they well-produced? Do they have high engagement?)
  • -What is the competition for those keywords? (Are there a lot of high-quality videos ranking?)

If there are a lot of high-quality videos ranking for a particular keyword, it might be difficult to rank your own video for that keyword. However, it’s still worth targeting if the traffic potential is high. If there aren’t many videos ranking for a particular keyword, or if the quality of the competing videos is low, then it might be worth targeting that keyword.

Optimizing Your Video Titles and Descriptions for SEO

Now that you’ve identified your target keywords, it’s time to optimize your video titles and descriptions. There are two main components to consider when optimizing for SEO: relevance and search volume.

First of all, you need to make sure that the keywords you’ve chosen are relevant to your video. This means that the title and description should accurately describe what’s in your video and signal to viewers what they can expect.

In addition, it’s important to know how many people are searching for the keyword (aka “search volume”). The higher the search volume, the more likely it is that people will find and watch your videos organically. A good tip is to use keyword research tools like Google Trends or SEMRush to check out search trends over time—that way you’ll know whether or not a keyword is worth targeting.

Once you’ve finished crafting your title and description, it’s also important to include a link in the description—this could be a link back to your website or blog post related to the video topic so viewers can browse around and learn more about you.

Tracking Your SEO Performance on YouTube

Now it’s time to find out if your SEO efforts are paying off. After all, the whole point of mastering YouTube SEO is to get more views and engagement.

Fortunately, YouTube Analytics has some helpful metrics for tracking your performance. Here are two metrics you should keep an eye on:

– Average watch time: This metric shows how many minutes a viewer spends watching your videos. It’s a good way to get an idea of how engaging your videos are.

– Subscriber rate: This metric tells you how many subscribers you’ve gained over a certain period of time. It’s a great way to measure the success of your SEO strategy and see if it’s helping you reach more viewers.

These two metrics are just the start—you can dive even deeper into your analytics dashboard to gain valuable insights into which keywords are bringing in the most viewers, which videos are performing well, and much more.

Increasing Your Viewership Through Other Channels

It’s not just about optimizing your YouTube videos; it’s also about making sure those videos are seen by people in the space. And that means using other channels to direct users back to YouTube and increase your viewership. There are a few different ways you can do this:

– Social media: Cross-promote your videos on social media channels like Twitter, Instagram, and Facebook. This is a great way to engage with your existing followers and draw in new eyes.

– Paid advertising: If you want to get even more eyeballs on your content, paid advertising is a great option. You can target specific audiences based on interests or demographics with different platforms like Google Ads or Facebook Ads.

– Email marketing: Don’t forget email! You can use email newsletters or campaigns to share your updates, as well as encourage viewers to subscribe and follow you on other channels.

Keep in mind that these channels should only be used as part of an overall SEO strategy—not as a replacement for optimizing YouTube content itself. If you’re already doing SEO for YouTube videos but not for other channels, make sure you’re tackling both!


So, those are five tips to get you started with YouTube SEO. As with any SEO strategy, it will take some time and effort to see results, but if you stick with it, you’ll be rewarded with more views, subscribers, and most importantly, traffic to your website.

If you’re not already using YouTube to promote your business, now is the time to start. With over a billion active users, it’s a powerful platform that can help you reach a wider audience and generate more leads. Mastering YouTube SEO: How to Find the Best Traffic-Generating Keywords

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