Top 10 Most Profitable Product Categories for Amazon FBA Sellers

As an Amazon FBA seller, you want to be in the know about the most profitable product categories. That’s why we’ve put together a list of the top 10 most profitable product categories for Amazon FBA sellers.

Keep in mind that what’s profitable for one seller might not be profitable for another, so use this list as a general guideline and do your own research to determine which category is right for you.

Without further ado, here are the 10 most profitable product categories for Amazon FBA sellers:

What Are the Most Profitable Product Categories for Amazon FBA Sellers?

As an Amazon FBA seller, you want to be in the know about the most profitable product categories. Not only will this help you focus your efforts, but it can also give you an idea of what to watch out for.

The list below details the 10 most profitable product categories for Amazon FBA sellers. Keep in mind that this list is subject to change, so stay up to date with the latest trends.

  • 1. Beauty
  • 2. Toys
  • 3. Kitchen
  • 4. Home
  • 5. Clothing
  • 6. Health and Personal Care
  • 7. Shoes
  • 8. Jewelry
  • 9. Sporting Goods
  • 10. Media

Amazon’s most popular categories

When selling on Amazon, or any other platform, it’s important to know where and what consumers are buying. You wouldn’t want to set up shop at a flea market and realize you’re in the wrong parking lot, right?

The same goes for Amazon and e-commerce. If you create a product in a niche or category that very few people shop in, you’re going to have some trouble. In this article, we’ll look at the most popular categories to sell in as a third-party seller.

According to Jungle Scout’s 2022 State of the Amazon Seller Report, these are the top categories**, including the percentage of sellers who have products listed in them.

Top 10 categories
Home & Kitchen 32%
Beauty & Personal Care 23%
Toys & Games 20%
Clothing, Shoes & Jewelry 18%
Health, Household & Baby Care 17%
Sports & Outdoors 16%
Arts, Crafts & Sewing 15%
Books 15%
Kitchen & Dining 14%
Baby 14%


Remaining categories in order of popularity

Electronics 14%
Tools & Home Improvement 13%
Pet Supplies 13%
Office Products 12%
Garden & Outdoor 12%
Grocery & Gourmet Food 10%
Appliances 8%
Cell Phone & Accessories 8%
Automotive Parts & Accessories 7%
Handmade 6%
Apps & Games 6%
Industrial & Scientific 5%
Computers 5%
Video Games 4%
Collectibles & Fine Art 4%
CDs & Vinyl 3%
Luggage & Travel Gear 3%
Musical Instruments 2%

**Sellers could select multiple categories.

Why Are These Product Categories the Most Profitable?

There are a few reasons why these product categories are the most profitable for Amazon FBA sellers.

For one, there’s a high demand for these products. People are always looking for new and innovative ways to make their lives easier, and these products offer just that. They’re also highly seasonal, which means that people are more likely to buy them during specific times of the year.

Finally, these products are typically easy to ship and don’t require a lot of packaging. That means you can keep your costs down and still make a profit.

What Are Some Tips for Selling in These Categories?

Knowing the most profitable product categories for Amazon FBA sellers is one thing, but successfully selling in these categories is another. Here are a few tips to help you get started:

1. Do your research. Before you decide to sell in a certain category, be sure to do your research and make sure it’s a good fit for your business.

2. Choose the right products. Not all products are created equal, so be sure to choose the right ones to sell in these categories.

3. Set yourself apart. When selling in highly competitive categories, it’s important to set yourself apart from the competition. Find a unique selling proposition and make the most of it.

4. Use keywords wisely. In order to rank your products higher in Amazon search results, use keywords strategically in your product titles and descriptions.

5. Optimize your listings. Make sure your listings are well-optimized so that potential buyers can find them easily.

6. Use paid traffic methods wisely. Paid traffic methods like sponsored ads can be a great way to generate more sales, but be sure to use them wisely or you could end up spending more money than you make.

What Are Some Things to Avoid When Selling in These Categories?

When you’re selling in these categories, there are a few things you’ll want to avoid.

First, avoid products that are seasonal or have a short shelf life. You don’t want to have to worry about your inventory going bad before it can be sold. Second, avoid products that are easily damaged. If your product is fragile, it’s more likely to get damaged in transit, which will lead to unhappy customers and negative reviews.

And finally, avoid products that are subject to government regulations. This includes items like food, drugs, and alcohol. Not only do these products require special licenses and permits, but they also come with a whole host of other regulations that you’ll need to comply with. Trust me, it’s not worth the hassle.

What Are the Best Products to Sell in Each Category?

Now that you know what the most profitable product categories are, let’s take a look at some of the best products to sell in each category.

– Baby products: parents are always looking for new and better ways to care for their babies, so products that make their lives easier are always in demand. Some popular baby products include diapers, baby food, and formula.

– Beauty products: with so many beauty products on the market, it can be hard to know which ones are worth selling. Look for products that are popular with beauty bloggers and influencers, as well as products that have good reviews on Amazon.

– Clothing: clothing is always in demand, but there are certain types of clothing that sell better than others. For example, athleisure is a popular type of clothing that is both comfortable and stylish. Other popular types of clothing include children’s clothing, women’s fashion, and men’s fashion.

– Electronics: electronics are one of the most popular product categories on Amazon, and there are always new and innovative products being released. Some of the most popular types of electronics include smartphones, laptops, and TVs.

– Home goods: with more people spending time at home, home goods have become one of the most popular product categories on Amazon. Some of the most popular home goods include kitchen appliances, bedding, and furniture.

How Can I Find Success Selling in These Categories?

The bottom line is this: to be successful selling in any of these categories, you need to offer a high-quality product at a competitive price. But there are other things you can do to stand out from the crowd and increase your chances of success.

For example, you can offer additional products or services that complement the product you’re selling. For example, if you’re selling a bike rack, you could also sell a bike lock or helmet. Or, if you’re selling a cooking pot, you could also sell a cookbook or cooking utensils.

You can also create bundles of products that are often purchased together. For example, if you’re selling a suit, you could create a bundle that includes the jacket, pants, shirt, tie, and shoes. Or, if you’re selling a kitchen knife set, you could create a bundle that includes the knives, a cutting board, and a sharpening stone.

Finally, don’t forget to optimize your listings with keyword-rich titles and descriptions, high-quality images, and helpful customer reviews. By taking these extra steps, you’ll be more likely to succeed in these profitable product categories.


In short, the most profitable product categories for Amazon FBA sellers are those in which there is high demand and low competition. To find these types of products, you’ll need to do your research to determine what people are searching for and what products are selling well.

You can also use tools like Google Trends and Amazon’s Best Sellers Rank to get an idea of which products are in demand and selling well. Once you’ve found a few potential product categories, it’s important to evaluate the competition so you can choose a niche that you can compete in.

By following these steps, you can increase your chances of success as an Amazon FBA seller.

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