What is On-Page SEO?
On-page SEO is the process of ensuring that your website is optimized for search engines to return relevant results. On-page SEO differs from off-page (or technical) and content optimization, which we’ll get into later in this guide. On Page SEO Techniques For Beginners
On-page SEO involves optimizing your site’s code and structure so that Google can crawl it easily, find what you want them to find, and rank those pages higher on their SERPs (search engine results pages). on-page seo checklist
Keywords should be used in the title, URL, meta description and body of your content.
- The URL should contain at least 10 keywords.
- The meta description for any page on your site should be at least 30 words long (but preferably 60). It’s important that you include the keywords you want people to see when they googling for information about what you have written about on that page; this will help Google determine where your content fits into its search results! If a keyword has been mentioned three times in just one sentence of text then don’t worry too much about repeating it again later on as long as it makes sense within context (e.g., if someone searches “how to cook steak fajitas” then they might also be interested in finding out how many hours are needed before cooking). On Page SEO Techniques For Beginners
Keywords in Your URL
If you’re looking to rank on page one of Google, you will want your URLs to be as keyword-rich as possible. There are a few different ways that you can do this:
- Use hyphens (–) between words in your URL, like this: http://www.example-site.com/aboutus/our-team
- Use dashes (-) instead of spaces between words, like this: http://www.example-site.com/-ourteam
- Put underscores (_)
Title tags are the first thing that a user will see when they land on your website. They’re also the most important aspect of SEO, so it’s important that you pay attention to them!
- Be short and descriptive — Your title tag should be short and descriptive. The more descriptive, the better!
- Unique for each page — Make sure all pages have unique titles; this helps search engines understand what content belongs on which page (and makes it easier for users).
- Relevant keywords — Keywords should be included in your titles because they help people find what they’re looking for faster than without them (and can increase clickthrough rates). If you don’t know how many times Googlebot crawls through each page before ranking it significantly lower or completely removing it from its index altogether then check out this article by Moz founder Rand Fishkin: “What Does Googlebot See When It Crawls Websites?”
The meta description is the snippet of text that appears under the title of your search result. It’s important to include your target keyword in this section as it allows Google to better understand what your page is about, and how relevant it might be for users who come across it.
The meta description should be unique per page, so make sure to include information about:
- What you offer (or sell)
- Why people should buy from you
- How long they can expect their purchase to last
You’ve probably heard that subheads are a great way to break up the text and make it easier for readers to digest. But what exactly is a subheading?
A subhead is simply another word or phrase that appears in boldface on top of the first line of each paragraph, followed by an underlined colon (:) and then one or more sentences underneath it. The purpose of this structure is to provide context for what follows, as well as guide your reader through the content you’ve written.
Subheadings can be used for many different reasons:
- To help organize your content into categories so readers know where they’re going when they read through it
- To guide them through sections without having too much text on each page (this helps search engines identify important topics)
- To give them information that might not otherwise be obvious
Website Speed Optimization via Caching & CDNs
Caching can be done on the server, or on the client. If you use a CDN, then your content is cached by that CDN and delivered to users who are accessing your site through an internet connection without having to hit their own servers too often.
Caching reduces HTTP requests and hence improves website performance by reducing load times between server and browser. A lot of sites don’t cache images because they think it will slow down page rendering time (it won’t). However, if there’s an image that’s being served from one domain with another domain pointing at it (e.g., http://example-cdn-site/images/logo-300×250.jpg), then when someone hits this URL directly rather than going through example-cdn-site first (which wouldn’t have been cached), there will be no image at all until both domains have synced up again! On Page SEO Techniques For Beginners
Internal links are links that point to pages on the same domain. Search engines use them to understand the structure of your site and determine how relevant it is for users, so they can easily find what they’re looking for.
Internal links should be used to link to important pages on your site, like your homepage, about page and contact page.
Optimized images, Video Other Media Files
Images are the most important part of your website, so it’s important to optimize them as much as possible. This can be done by:
- Using the alt tag for images (Alt text is what appears if you cut and paste an image into a text editor).
- Using the title tag for images (This will show up when people share your content on social media).
- Adding captions to photos that have them (Note: if you’re using Google Photos or Picasa Web Albums, there’s no need for this step).
User Experience (UX) Optimization & Content Structure
User experience (UX) optimization and content structure are two of the most important things that you can do to improve your website’s ranking.
- Use a simple and easy-to-read font. The font size should be large enough so that it doesn’t need to be enlarged when viewed on a computer screen or mobile device, but also not so big that it causes eye strain while reading your content on smaller devices.
- Make sure your content is readable by default. Many people use search engines as their primary source for finding new information; therefore, they’ll want everything on your page to be easily understandable by them before clicking through another link or opening up another tab in their browser window just because something looked interesting at first glance but then turned out not being helpful after all—and this is where having good SEO techniques comes into play!
You Can Optimize Your Site to be The Best Search engine optimized site Possible.
You can optimize your site to be the best search engine optimized site possible.
On page SEO is a great way to improve your ranking in search engines and ensure that users find you when they’re looking for similar content. On page techniques include:
- Keyword density, which is the percentage of keywords used per 100 words on a website’s content (Google uses something called “dense” as an indicator). The higher this number, the better; if it’s lower than 10%, there may not be enough quality keywords available on your page.
- H1 tags are important because they act as headers on each page of a website and have been shown by studies to have an impact on rankings—but only if they’re properly optimized! It’s also important that these H1 tags include relevant information about what visitors will find when visiting those pages; otherwise they won’t do much good at all unless someone else reads through them first! On Page SEO Techniques For Beginners
Why On-Page SEO is important
On-page SEO is a vital to search engine optimization (SEO) because it helps Google understand what each piece of content on your website is about. The better Google understands your content, the higher you’ll rank in search