On-Page SEO – Complete Guide – 2023

On-page SEO is a science that can be applied to any website, but it’s especially important on blogs and other sites like forums where every word counts. In this article, you’ll learn everything you need to know about optimizing your website so that it ranks high in search engines.

What is On-Page SEO?

What is On-Page SEO

On-page SEO is the work you do to improve your website’s visibility in search engines. The most important component of on-page SEO is the content itself, but there are other factors that can impact how well it ranks.




On-Page SEO Consists of (4) Main Areas

  • User experience (UX) design (e.g., making sure users feel comfortable and have an enjoyable time when they visit your site),
  • Site architecture/structure (the way you organize pages on your site),
  • Page content structure/organization (what elements are used within each page),

1# Use Your Target Keyword In The First 100 Words

Target Keyword In The First 100 Words

You’ve got a great idea for an article. You know it will be useful for your readers, and you’re excited to write about it. But then, after hours of brainstorming and planning, comes the moment where you sit down at your computer (or phone) and start typing away: “I’m gonna write about how XYZ topic is important…”

That’s where I want to stop you! There’s one more thing we need to do before writing any words on those yellowing pages—and it involves using our target keyword phrase as early in our post as possible so that people find us more interesting than just another blog post written by another person who thinks they know what’s up but doesn’t have any real experience with anything at all whatsoever…

2# Wrap Your Blog Post Title in an H1 Tag

Your Blog Post Title in an H1 Tag

The first step in on-page SEO is to check your title tags. These should be descriptive and include keywords, but they should also be unique for every page.

Your title tag should be easy to read, clickable, and in lower case letters (for example “Grow Your Business With Social Media Marketing”).

3# Optimize Title and Description Tags

Optimize Title and Description Tags

Meta descriptions are the text that appears below your web page’s title in search results. The meta description is a brief description of your page’s content, and it should be between 150 and 300 characters long. It can also include images or other information about what you’re offering on this particular site—for example, if you’re an online retailer, include all links to products on your store pages so that people browsing through Google will see exactly where they can find them.

Meta descriptions are usually written using HTML tags like through . However, since they’re being used as part of search engine algorithms instead of directly on websites themselves (like images), there aren’t any special instructions for how they should be formatted in those situations; just make sure that each one has some kind of descriptive value!

4# Subheadings in H2 Tags

Subheadings in H2 Tags

When it comes to SEO, the most important tags are the H1, H2 and H3 tags. These are the three major parts of a page that give your content its structure and structure backlinks from other websites that share similar topics. If you want more traffic for your site then you should be using these tags correctly so here’s what they mean:

The tag is the largest section of text on your page and it should be used as such because it has an extra weight compared to other sections like or . This means that if someone searches for something like “how do I fix my computer” they’ll see this large heading first when they come across search results pages which can help them find what they’re looking for faster than if there wasn’t any headings at all!




5# Images SEO

Images SEO

Images are one of the most important elements of your website. They can deliver a lot of value to users and help you get more traffic, increase conversions and make people want to come back again.

Images should be relevant and correctly named so that they don’t cause headaches when someone searches for them on Google or other search engines. If you have an image in multiple places on your site (e.g., front page banner), it’s best practice to use an alt tag so that Google sees it as a unique image when searching for it—and thus doesn’t show up alongside other duplicate images from other pages where those same photos were used instead!

Images also need some optimization for SEO purposes: if an image is larger than 1 MB without compression (such as JPG), then users might see something like this when trying  to load it: “Can’t display JPEG compressed data.” This could mean anything from slow loading times or even errors during download; both situations would hurt overall user experience by making things harder for users than necessary.”

6# Keyword Frequency

Keyword Frequency

Keyword frequency is the number of times a specific keyword appears in a search result. For example, if someone were to search for “integrated security systems,” the first link that would appear on their screen would be this article’s title. The reason why this matters is because it affects your ranking in Google’s search results. If people are searching for “integrated security systems” often but not finding your website (or any other website), then you’re losing out on potential customers who might be interested in what you do! So let’s take a look at how we can use keyword frequency data to get better results from our marketing efforts and make sure we’re getting found organically by Google’s algorithm

7# Optimize Your URLs for SEO

Optimize Your URLs for SEO

You’ll want to make sure that your URLs are descriptive and give the user a sense of where they are going. Make sure there is no confusion about how long a URL should be, but also that it’s not too short either. If you can, use hyphens instead of underscores in your URLs because the latter tends to cause problems with some browsers’ interpretation of URLs (more on this later).

If you’re using keywords in your directory names and titles, then they should also appear in the URL so that people searching for those pages will see them first when they arrive at your site. And don’t forget: if possible, have “www.” before any other part of the domain name—this helps search engines know what type of site you’re running and improves their ability to crawl through pages more quickly!

8# Internal Links

Internal Links

Internal links are a great way to increase the amount of content on your site and make it more robust. In addition, they help users find what they’re looking for by providing them with a structured path through your content.

Internal links can be used in two ways: 1) To link directly from one page or section of a page (and therefore, this is called “link-back”) 2) When you link from one page or section back to another part of the same page (and therefore this is called “anchor”).

9# Use External (Outbound) Links

Use External (Outbound) Links

Outbound links are the most important part of your on-page SEO efforts, but they’re also the hardest to get right. There are many ways to incorporate outbound links into your content, but here are some guidelines:

Use nofollow links on your own blog only if you have authority in the niche you write about (e.g., if you work at Google). Otherwise, don’t link back to yourself! This is because Google uses PageRank—a calculation based on citations from other websites—to determine whether someone’s site has enough credibility or authority within its field of expertise to be trusted by visitors who come there looking for information related specifically back at those topics discussed within that particular blog post/article/etcetera published by said author(s) themselves! That being said…:

Use nofollow links when linking out from one page (or post) onto another; however do NOT use Penguin Penguin Penguin Penguin Penguin Penguin Penguin Penguin Penguin Penguin Penguin Penguin Penguin Penguin Penguins here!! Please don’t do this either because it’ll hurt our relationship with Bing users who want nothing more than peace between us two nations so please just stop doing this now please?




10# Schema Markup for SEO

Schema Markup for SEO

Schema markup is a way of marking up a page to help search engines understand the content. It’s a type of HTML tag that helps search engines understand the page better, and can rank it higher in search results when users are looking for similar information.

In order to use schema markup, you must be using Google Search Console (GSC) or Bing Webmaster Tools (BWT), which have built-in support for it. If you’re not using either one of these tools yet—or if your site doesn’t currently have any content indexed by GSC or BWT—you should start by creating new pages on your site before attempting to apply schema markup there; otherwise, this guide won’t make sense!

11# Unique Content

Unique Content

This phrase, touted by both some of the most well-regarded SEOs in the industry, was originally used to describe the opposite of thin content. If you’re unfamiliar with “thin content,” it refers to information on a page that provides little or no added value to visitors, which can result in a penalty from Google.

When Google first introduced this penalty in 2013, it was a big issue for many site owners who used black hat or spammy SEO tactics. As a result, SEO experts began placing more value on content quality than ever before and proclaiming the value of good, unique content.

12# Content That Satisfies Search Intent

Content That Satisfies Search Intent

Search Intent (also known as “User Intent”) is the main goal a user has when typing a query into a search engine. Common types of Search Intent include informational, commercial, navigational and transactional.

  • For example, let’s say you want to cook up some kale for dinner.
  • But you’re hungry and want to eat NOW.
  • So you head to Google and search for “quick kale recipes”.

13# Optimize for CTR

Optimize for CTR

You worked hard to get those top keyword rankings. But the work doesn’t end there. If your listing fails to communicate value, you can’t expect many clicks to your website. And every lost click costs you a crucial opportunity to reach your audience.

Optimizing your click-through rate is an overlooked search marketing technique that can have a large impact on your overall site traffic.

In this article, you will learn more about the click-through rate and the nine tried and tested tips to win more clicks by improving it.

But first, let’s make sure we’re on the same page about what CTR is, why it’s important, and set a benchmark for what your CTR should be.

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On-Page SEO is Much Easier Than Off-Page SEO & You Should Focus

On-Page SEO is a set of rules that you need to follow to make sure that your website is optimized for search engines. There are many factors that affect how well a page will perform in Google’s ranking algorithm, one of them being its content quality. If you’re looking for an easy way to improve your rankings without spending money on expensive tools or hiring an expert team at an agency or corporation, then On Page Optimization might be just what you’ve been looking for!

The on-page SEO is the most important aspect of search engine optimization. If you want to make your website rank well in the search engines, you should focus on these areas first.

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