There are a lot of options when it comes to targeting your ads. Some of these options are more effective than others, and they can change as your business grows. To help you get started with PPC advertising, here’s a quick rundown of some key ways you can target different types of customers: Complete Guide to PPC Ad Targeting Options
1# Keyword Targeting
Keyword targeting is the most basic form of targeting, and it’s what you’ll use to find relevant content for your audience. You can target by topic or subject matter, and you can also choose to focus on search volume or intent (what users are searching for).
Topic-based keyword targeting: You’re looking for keywords that describe your product or service in relation to other things people might be interested in buying. For example, if you’re selling yoga classes on Google Play (a mobile app store), then “yoga” would be a good keyword choice because so many people search for this term when they’re looking for something related.
Subject-based keyword targeting: This method focuses specifically on what type of content fits into each ad group—for example: “mobile apps,” “gaming,” etc.—so each ad group will have a different set of keywords that fall under its umbrella category.* Intent-based keyword targeting: Users who have already been exposed to your brand through email campaigns or social media posts might want more information about how those messages relate back toward their own preferences regarding products/services like yours — so we recommend using this approach whenever possible because it helps ensure maximum engagement among potential customers rather than just showing up randomly on someone else’s feed without any indication whatsoever as where one could go from there once read further down into text copy below image shown above
2# Location Targeting
Location targeting is a great way to reach customers in their local area. It’s possible to target by city, state and country as well as radius around a location. This is especially useful for businesses that want to reach customers living close enough so that they can walk or ride their bikes to the store or restaurant.
2# Language Targeting
Language targeting is a great way to reach your audience in the language they prefer. If you run an international business, language targeting can help you reach new customers across the globe. You can target specific languages or language groups so that your ads are more likely to be seen by potential customers who speak that particular language.
For example: if you own a store in Germany and want people who speak German as their native tongue to see an ad for your products, it’s important that those ads are being served only within Germany (or other European countries). In this case, it would make sense for Google Ads (which powers AdWords) not only to serve them in English but also other related languages such as French or Spanish since these are common second languages among Germans living outside of Europe who might be interested in buying similar items from time-to-time.*
3# Ad scheduling
Ad scheduling is a way of controlling when your ads appear. You can choose to show them at specific times of the day, or on specific days of the week. You can also choose to show them only on mobile devices, or desktop computers.
Choose how long you want each ad to run for in order for it to be eligible for that day’s campaign budget.
Dayparting is a strategy that allows you to target ads based on the time of day that your audience is likely to be online. For example, if you’re running an ecommerce website, dayparting could help you optimize your ad spend so that it’s more effective in particular times of day.
Dayparting can be used for both positive and negative purposes:
Positive: You might want to run an ad on Facebook during the lunch hour because this is when people are most likely to visit their favorite stores or browse online sales sites (such as Amazon), so it makes sense for them to see an ad from you at this time. This way, they’ll hear about your product or service right away instead of having forgotten about it by dinner time!
Negative: If someone buys something from Amazon after seeing one of yours but only once per month—or worse yet never at all—it may seem like there wasn’t enough incentive for them to purchase anything else from Amazon ever again…and maybe those purchases weren’t even worth anything anyway since they were just impulse buys made without any thought behind them whatsoever.”
5# Device Targeting
Device targeting is useful for mobile users.
Mobile devices: Mobile devices are used to access the internet on your computer, tablet or phone. They can also be used to view web pages, watch videos and play games in an app that supports it.
Tablets: A tablet is a personal computer with an LCD screen (or sometimes an OLED e-paper display) that is bigger than a smartphone but smaller than a laptop computer. It has more power than smartphones but less than laptops because they don’t have the same graphics capabilities as desktop computers do (like playing games). Tablets come in all shapes and sizes—from small ones like iPads to giant ones like Microsoft Surface Pros!
6# Demographic Targeting
Demographic targeting is based on the age, gender and income of the customer. It’s a more focused approach than keyword targeting, which can be used to reach a wide range of people. For example: you may want to reach women aged 18-24 who earn under $50k per year or men in their 20s with an annual salary of $100K+.
Demographic targeting enables you to target specific groups within your audience base without having to use keywords directly (which would be too broad).
It’s Not Just Selecting keywords – You can use multiple options to Reach the Customer
Keyword targeting is the most basic form of targeting, but it’s not just selecting keywords – you can also use other options like regions, locations and languages. This allows you to target specific regions or languages that your customers might be using when they’re searching online. For example: if a particular brand of shoe is targeted at women living in Spain who speak Spanish as their native language (or anyone who has an interest in buying shoes), then we’d want our ads placed on those sites so that those consumers see them when they’re doing their research about shoes! Complete Guide to PPC Ad Targeting Options
Targeting is an important part of the marketing mix and can be used to reach the right audience at the right time.
- Section: Keyword targeting
- Section: Location targeting
- Section: Language Targeting
- Section: Ad scheduling
Section: Dayparting Campaigns are highly ineffective because they only target one person at a time, which means that if you’re doing this for your business, it won’t work very well in terms of ROI. You will need to find ways to reach a lot more people with your ads so that you can get higher click-through rates (CTR). You may also want to test different days or times of day when most people would be online in order to see what works best with your brand image.” Complete Guide to PPC Ad Targeting Options