SEO Salaries in 2023 : What to Expect

So you’re thinking of a career in SEO? That’s great! But what will you earn in 2023?

Don’t worry, we’ve got you covered. In this article, we’ll take a look at the average SEO salary in 2022 and what you can expect to make in the field. We’ll also give you some tips on how to negotiate your salary and make sure you’re getting what you deserve.

What the Data Says About SEO Salaries in 2023

The data seems to suggest that SEO salaries will continue to rise in 2022. As more and more businesses come to understand the importance of SEO, the demand for qualified professionals will only continue to increase.

This is great news for anyone who is looking to make a career in SEO. But it also means that you’ll need to stay ahead of the curve if you want to be competitive in the job market. Keep studying and learning new techniques, and make sure you’re always up-to-date on the latest changes to the Google algorithm.

The future looks bright for SEO professionals, and with the right skills and attitude, you can expect to see some serious growth in your salary in the years to come.

The Impact of Advancement and Experience Level

When you’re looking at SEO salaries in 2022, there are a lot of factors that come into play.

One of the most important is advancement and experience level. Are you a mid-level or senior SEO? If so, your salary is likely to be higher than someone with fewer years of experience. With each successive level of advancement, your earning potential goes up as well.

So, what can you expect? If you’re just starting out in your career, you can expect to make around $50,000 per year. However, if you’re a senior SEO with years of experience under your belt, you could earn upwards of $200,000 or more. Keep in mind that these are just estimates; your actual salary may be higher or lower depending on a variety of factors.

How Location Impacts Salaries

Now that you have a general idea of the salaries to expect in 2022, it’s important to consider how geography will impact them.

For example, if you’re located in a metropolitan area, your salary is likely to be higher than someone working in a rural area. Additionally, those with more experience and expertise can expect to earn more than those just starting out in the industry.

So what does this mean for you? It means that you should consider your location carefully when looking for a job in SEO. Do your research and find companies that are willing to pay what you’re worth. And don’t be afraid to negotiate for a higher salary—you may be surprised at what they’re willing to offer.

Understanding the Benefits of Remote Working

Another trend that’s likely to continue into 2022 is remote working. As more companies realize the potential of remote work, they are looking for ways to save on salary expenses while still hiring talented individuals. This means that remote workers can command higher salaries, even with fewer years of experience.

The ability to work remotely also offers some unique benefits, such as flexibility in hours and the chance to travel without impacting your job. Plus, there are fewer distractions when you’re working from home, meaning you can focus on specific tasks with greater efficiency.

Further, remote work means that you can access an entire global market of jobs and increase your income as a result. You’ll be able to target positions across multiple countries and claim higher salaries than if you were limited to local vacancies.

Overall, the remote working trend is here to stay and is likely to benefit both employers and employees in 2022 by providing greater flexibility in terms of salary and location.

What Companies Are Offering in Terms of Salaries

It’s a good idea to be aware of what companies are offering in terms of salaries. Generally, those looking to specialize in SEO can expect different salaries depending on the size and type of business. Here’s what to look for:

– Small businesses and startups: Most small businesses and startups typically offer lower salaries than larger companies, but many will offer flexible hours, remote work, and other perks such as bonuses.

– Medium-sized businesses with over 10 employees: These companies are likely to offer salaries within the industry standard range, with some offering more depending on your experience and qualifications.

– Large corporate companies: If you’re looking for a big pay check then this is the place to be – corporate companies usually pay the highest salaries as they have larger budgets and value expertise in highly competitive sectors such as SEO. In return, you can also expect perks such as health insurance, retirement funds, stock options, additional holidays and more.

How to Negotiate a Competitive Salary Package

Once you’ve found your dream job and are confident you can do it, you’ll want to make sure you’re getting paid what you’re worth. Negotiating salary is an uncomfortable process for many, but it’s important to have a good understanding of the going rate for SEO specialists in 2022, before jumping into negotiations.

The best way to go about negotiating is to research the average salary range for SEO jobs in your area, so that you can have realistic expectations. Additionally, be prepared with information about the projects and challenges from previous SEO roles, as these show employers that you have concrete experience in the field.

You should also think about which extra perks are important to you, such as a signing bonus or flexible working hours. Be sure to list these out and let employers know if they are non-negotiable for your application. Demonstrate that your services are valuable to them and make sure they understand what value they will get out of hiring you.


The bottom line is that SEO salaries will continue to rise in 2023 as the demand for SEOs continue to grow. However, there are a few factors that will contribute to how much your salary will increase. If you are in a low-cost area, have a lot of experience, or are in a highly competitive field, you can expect a higher salary. If you are in a high-cost area, have little experience, or are in a less competitive field, you can expect a lower salary. SEO Salaries in 2023 : What to Expect

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