Shopify SEO Guide: How to Increase Traffic to your – 2023

Shopify is a fantastic ecommerce platform that’s made it easy for everyone to start selling online. It’s also very popular, so you might have heard that Shopify SEO is important. In this guide, we’ll show you how to optimize your site for search engines and get more organic traffic from them. Shopify SEO Guide: How to Increase Traffic to your – 2023

The Shopify SEO checklist

The Shopify SEO checklist

Avoid these SEO mistakes:

Using duplicate content, such as using the same images or videos on different pages of your website. Duplicate content can be penalized by search engines and could result in lower rankings. For example, if you have a gallery page with links to other pages with additional information about each item in it (e.g., “Product Details”), then this is considered duplication because Google will only index one page at a time and not both pages at once.


Are you Avoiding These SEO Mistakes?

Are you Avoiding These SEO Mistakes

If you’re not careful, these mistakes could lead to your site being penalised by Google.

Avoiding duplicate content: Duplicate content is when two or more websites offer the same information in different formats or on different pages. This can mean that users may see duplicate images and text, which can confuse them and negatively affect their experience of visiting your site.

Avoiding thin content: Thin content refers to articles that are too short for their purpose and don’t provide enough value for readers’ time. It’s also easy to spot because they tend not be very well written—they’re often just one or two sentences long!

Avoiding keyword stuffing: This means including keywords throughout your website’s text without any context whatsoever (e.g., “buy” “sell”). While this strategy may seem like an effective way for SEOs looking at ranking scores quickly within specific search engines (like Google), it actually results in lower rankings overall because it creates confusion amongst users who aren’t familiar with what type of product/service was being sold – especially if there aren’t many competitors offering similar products online right now either.”

Hidden SEO Features in Shopify

Hidden SEO Features in Shopify

Shopify SEO features are hidden and not directly visible to the user. To use them, you’ll need to:

Install a plugin or extension that provides your own custom URL structure for your store. You can find these on the Shopify app store (the same place where you download themes and extensions).

Create links in your footer and blog posts that point back at the page where people will be able to find out more about what they’re looking for. This can be accomplished by adding some text like “Learn how this product works” or “See our full range of products.”

How to Optimize Your Shopify Title Tags for SEO

Title tags are the first thing that users see on your page, so they’re important for SEO. The title tag should be short (between 35 and 70 characters), but it needs to contain keywords that will help you rank high in search engines.

To get started, use your keyword phrase in the beginning of your title tag: “My blog about [keyword]” or “A guide on [keyword].” This will help Google understand what type of content you’re offering and where it fits into their algorithm—and make sure people can find it easily when they look for whatever topic they’re looking for!

How to Improve your Shopify Meta Descriptions for SEO

To improve your Shopify meta descriptions for SEO, you will need to use a tool that helps you find the keywords that people are searching for.

Once you have your list of keyword phrases, it’s time to go back and add them into your Shopify meta description as well as all other pages on your site. You want these keywords at least two times in each page’s body (not just one). For example, if someone searches “dog food,” they’ll see results related to dogs—but also maybe some results about pet supplies or even accessories for dogs like leashes or collars! So when writing these descriptions make sure those words are used within them so users can get more detailed information about what exactly they’re looking for when visiting this website!

Another thing I like doing is using an image from my own work/gallery/etc., rather than using stock imagery from Google Images which tends not only limits creativity but also makes readers think less highly about buying something online without seeing how well made it actually looks like when put together correctly with other pieces involved in making such products available online.”

How to Optimize Your site’s URLs for SEO

When it comes to SEO, your URLs are an important part of the equation. They can be the difference between getting a ton of organic traffic and none at all. That’s why we recommend following these guidelines:

Shorten your URLs by using hyphens (like www-commerce-seo) instead of underscores (like shopify-seo). For example, if you have a website named ‘shopify-seo’, shorten this to just ‘shopifyseo’—or whatever variation works for your brand name!

Avoid special characters like & and ! when creating your domain name; make sure that there aren’t any other characters that could cause confusion with search engines such as ä or % . If possible, use only lowercase letters throughout all of your pages on both Shopify sites so they’re easier on eyesight when people visit them again later on down the road.”

How to use header (H1, H2, H3) tags on a Shopify Store

You can use the following H1, H2 and H3 tags:

Shopify’s default theme uses a combination of bolded text (H1) and italicized text (H2) to draw attention to important information. This is known as “headline style”. For example, if you have a product description that describes your product in detail then it would be appropriate to use the tag “Description”. If you have an image that shows how your product looks like then you should use “Product Image”.

6 Effective Ways to Improve The Content of Your Shopify Store

Use the right keywords

If you want to improve the organic traffic of your Shopify store, it is important to choose the right keywords. This will help customers find what they are looking for and make sure that they can find what you have to offer. You can use Google Adwords Keyword Planner tool or another similar tool in order to get an overview of which keywords people search most often when searching online. You should also take into account other factors such as whether or not a specific word has been used before, how many times it appears on page 1 (or 2), etc., because this will give you an idea about how competitive a certain keyword might be when compared with others in certain niches (for example: “best ecommerce software” vs “shopify template”). Shopify SEO Guide

Make Your images Searchable With alt Text

Alt text is the text that appears in the image if it can’t be displayed. For example, if you click on an image and hover over it, you’ll see alt text on your screen that describes what’s going on in that particular photo:

When writing for humans (not search engines), make sure your alt texts are descriptive and provide context for readers. You shouldn’t use keyword stuffing here: If a user clicks on an item and types their query into Google looking for more information about it, they’ll see this as part of their search query instead of just seeing “a picture of something.”

Does your Shopify Store Have internal Links?

You should have internal links if you want to rank well.

Internal links are important because they tell search engines where to rank your site, and this can be huge for improving organic traffic.

To create internal links on your Shopify store:

Go to the “add link” button on the left side of your page and select “Internal Link.”

Select whether or not you’d like it to be a permanent link (for example, if someone clicks it and then comes back later). If so, enter their email address in case they want an update notification when someone else clicks through that specific URL!

Optimize Your internal Linking Strategy

  • Use the Categories Page to Map Out Categories that Are Important to Your Business
  • Use the Blog to Link to Your Highest Converting Products
  • Use the Blog to Link to Your Best Converting Pages
  • If a particular blog post is performing well, consider adding it as an internal link on your website. You can use this as an opportunity for additional branding and promotion of your content by linking back directly from one page within your site (for example, if there is a product review) or even at other points within different sections of your site (such as when someone clicks through from one page on their way home).

Do you have a Blog on Your Shopify Store?

Your blog is an excellent way to drive traffic, increase brand awareness and promote your products. Here’s why:

  • It helps you target specific types of customers looking for what you have to offer.
  • You can write about topics that are relevant to your business (for example, if someone is searching for a product that’s related to marketing or selling).
  • You’ll be able to promote other people’s products through guest posts on their blogs. Shopify SEO Guide

Use the Guide Below To Get More Organic Traffic

The guide below will help you get more organic traffic to your store.

  • Use the guide below to improve your search engine rankings
  • Use the guide below to increase your organic traffic


We hope this guide has been helpful for you and that we’ve helped you avoid some of the most common Shopify SEO mistakes. If you have any questions, please leave us a comment below or contact us via our contact page. Shopify SEO Guide: How to Increase Traffic to your – 2023

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