Google Ads — Google Search Ads Practical Class
In this practical class, you’ll learn how Google Ads work, from the basics to advanced strategies. You’ll learn about how ads work in Google search, what makes them successful and how to optimize them for your business.
Chapter 1: How Ads Work
Google Ads is a platform that allows advertisers to place ads on Google. The ads appear on the web pages of users, who are referred to as searchers.
Google Ads come in two types: