The Google Keyword Planner is a marketing tool that helps the user generate keywords and then comes up with the top-five keyword suggestions based on search volume, keyword competition, and other factors.
The Google Keyword Planner tool is an excellent way to find keywords with higher search volumes in order to get better results for your PPC campaigns. The more traffic a keyword has, the more likely it will produce higher results for your website. Google Adwords What is Google Keywor