SEO Tutorial Part 2 What is Keyword & Keyword Research Keywords are essential for making sure your website is highly ranked on search engine results pages. Keyword research is the process by which you identify what keywords your customers are searching for when they come to your site.
There are many ways in which you can do keyword research, but certain tools have been created to help make it easier, such as Google AdWords Keyword Tool, Google Trends and Google Suggest.
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