So You Want to Pursue an SEO Career? Here’s How to Start

You want to pursue an SEO career? That’s great! SEO is a dynamic and ever-changing field, and there’s plenty of opportunity for career growth. But where do you start?

Don’t worry, we’re here to help. Below, we’ll walk you through the steps necessary to start your SEO career. We’ll also provide you with some resources to help you along the way. Let’s get started!

Do you want to pursue a career in SEO? Since 2002, I’ve worked in the SEO sector, and in this piece, I’ll give you some advice on whether or not SEO is the right career path for you.

SEO, often known as search engine optimization, is nothing new. Although it has been existed for about 20 years, it has only just begun to acquire traction as a legitimate career.

Today, universities all around the world offer courses on digital marketing, and there are many online resources available for training and certification in SEO.

Decide if SEO Is Right for You

Before you decide to pursue an SEO career, there are a few things you need to ask yourself. First and foremost, is SEO right for you?

It’s not for everyone. If you’re impatient, or you don’t enjoy researching and learning new things, SEO may not be the best field for you. On the other hand, if you love puzzles, researching obscure topics and then seeing your hard work result in increased web traffic, then SEO may be a perfect fit.


Learn the Fundamentals of SEO

So you want to pursue an SEO career? First things first, you need to learn the fundamentals of SEO. This means studying how search engines work and understanding how to optimize a website for better search visibility. There’s a lot to learn, but don’t worry—SEOmoz has you covered.

Our Beginner’s Guide to SEO is a great place to start. It covers everything from the basics of search engine optimization to advanced concepts like link building and content strategy. Plus, it’s packed with helpful tips and resources from some of the best minds in the industry.

Once you’ve mastered the basics, you can move on to more advanced courses and tutorials. And if you ever have any questions, don’t hesitate to ask our community of experts. We’re always happy to help!

Get Familiar With SEO Techniques and Tools

So you want to pursue an SEO career? Great! But where do you start?

First, you need to get familiar with SEO techniques and tools. This means studying up on the latest trends and best practices, and practicing them yourself. There’s no better way to learn than by doing, so start optimizing your own website and blog content.

You should also be active in online forums and communities, and read as much as you can about SEO. The more knowledge you have, the better equipped you’ll be to pursue a successful career in SEO.

Prepare Your Portfolio

The next step of pursuing an SEO career is to put together a portfolio. Now, you don’t need to have years of experience under your belt, but it’s important to showcase your skills and illustrate what you can do. A great portfolio shows off the projects you’ve been involved in and showcases the strategies that have worked for you.

You may want to consider videos, articles or info graphics. You can also include presentations and screenshots of the analytics related to your projects. The key is to show off your research and problem-solving abilities, as well as the results attained from these efforts.

When creating your portfolio, focus on quality rather than quantity. Think about how each piece helps make the case for why potential employers should hire you. Don’t be afraid to get creative when it comes to how you arrange and present your work; this will help ensure you stand out from other applicants!

Network Within the SEO Community

Networking is essential when building any career, and SEO is no exception. It can be daunting to start from scratch, but the SEO community can provide you with invaluable support.

Your first step should be to reach out to people you already know in the industry—ask for advice, referrals and introductions. You can also join online communities to start connecting with professionals in the field, such as Linkedin groups, Reddit Subreddits and Facebook pages.

Conferences are another great way of meeting new people and expanding your network. Attending a conference allows you to meet face-to-face other SEO practitioners who can help you get your foot in the door. Additionally, conferences usually include several proficiency classes and knowledge sharing sessions that will supercharge your learning.

And don’t forget: it’s not just about getting a job. Networking will enable you to build relationships with potential clients, partners, and employers who could help your career in the long term.

Find an Employer That Values Your Skillset

Now that you have a better understanding of the SEO landscape, it’s time to start looking for an employer who values your skillset. After all, a good employer can make or break your career.

Do some research and find out which companies are hiring SEO professionals and what techniques they focus on. Are they interested in content marketing? On-page optimization? Technical SEO? Knowing this information can help you decide which company is the best fit for you.

Another thing to keep in mind is the company culture: do their values resonate with yours? Do their employees seem happy and engaged? Talk to people who work there and get their honest opinion. Don’t just assume the company will be a good fit; make sure it really is before taking the next step!


If you want to pursue an SEO career, the most important thing you can do is to start learning about SEO and dive into the world of digital marketing. There are many ways to do this, but the most important thing is to get started.

Once you have a solid understanding of SEO, you can start pursuing job opportunities. Start by looking for internships or entry-level jobs at digital marketing agencies. You can also look for freelance opportunities to get some experience under your belt.

If you’re serious about pursuing an SEO career, then keep learning and stay up-to-date on the latest trends. The SEO landscape is constantly changing, so you need to be prepared to adapt and learn new things. Pursuing an SEO career can be very rewarding, so don’t give up and keep pushing forward. Want to Pursue an SEO Career?

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