SEO is a core part of digital marketing because people make trillions of searches every year, often with the commercial intent of finding information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Being more visible and ranking higher in search results than your competition can have a material impact on your bottom line. However, search results have been evolving over the past few years to provide more direct answers and information to users, making them more likely to stay on the results page rather than driving them to other websites.
Also note, features like rich results and knowledge panels in search results can increase visibility and provide users with more information about your company in direct results. In summary, SEO is the foundation of a Holistic Marketing Ecosystem. When you understand what your website users want, you can implement that knowledge in your campaigns, on your website, in your social media properties, and more. SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use for optimal ranking. get Learn SEO.