WooCommerce is a WordPress plugin that allows you to sell products online. It’s one of the most popular e-commerce platforms on the web, used by millions of merchants and generating over $1 billion dollars per year in revenue. If you want to succeed with your WooCommerce store, it’s important to know what kind of SEO (Search Engine Optimization) strategies will work best for your products. In this article we’ll cover everything from creating optimized product titles and descriptions through optimizing image alt text and descriptions as well as generating an XML sitemap so search engines can crawl your site properly!
Product Titles & Descriptions
When creating product titles and descriptions, it is important to keep these points in mind:
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Title and description should be unique. If a competitor has a similar product title or description, you risk losing customers who visit your site looking for something similar.
- Title and description should be relevant to the product. For example, if you sell a car seat for children under 4 years old, then your title will likely be “Kids’ Car Seats” rather than “Teenage Girls’ Bikinis.”
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Title and description should summarize what the product does (and why someone would want it). This makes it easy for customers to understand what they’re buying before making their purchase decision—and also helps Google understand how much information each search phrase contributes towards improving SERPs (search engine results pages).
Content on Category Pages
The most important thing to remember is that you want your content on category pages to be as good as it can be. This means that you need to include keywords in the description, call-to-action (CTA) buttons and other elements of your product descriptions.
You should also make sure that there are no duplicates or links where they don’t belong—for example, if a customer goes from one page of products with “product” in its title to another page with “product” in its title but no other content on it, then there may be an issue with duplicate content!
To keep things organized and easy for people who are visiting their site using search engines like Google/Bing etc., WooCommerce allows users/sellers also add content which includes both product itself along with some additional information about that particular product such as how much does it cost? Is this item sold by us directly from our store? What’s special about this particular item compared against others available online right now?
Content for Product Variations
Use the same keywords and descriptions for each product variation.
Don’t add extra keywords or descriptions to your product variations.
Don’t include any attributes that are not relevant to the product variation (e.g., color).
Avoid adding images of the original product in this section, because they will be seen as duplicate content by Google Search Console (GSC). If you do want to use an image of a variation’s design, try using alt tags instead — those help Google understand that images are being used on their site and may improve search rankings in some cases!
Optimizing Image Alt Text & Descriptions
Image alt text is the text that appears in a browser when an image is not displayed. It should describe what the image is about and no more than 150 characters long.
For example, if you have an image of a product on your website, it could be described as “A roll of pennies with Bernie Sanders’ face on them (1 pack)” instead of just “Pennies with Bernie Sanders’ face on them (1 pack).” This will help people who come across this product description know exactly what they’re buying before they click through.
Permalinks
Permalinks are the URLs that your website uses to link to individual pages and posts. They should be easy to remember, easy to type, keyword-rich and human readable. If you have ever visited a website with a permalink structure like https://www.examplecom/product/123456789/ you would see this pattern:
https://www.examplecom/product/123456789?variant=1&id=2
Generating an XML sitemap
A sitemap index file is a list of all your store’s pages. When Google crawls your site, it will use this file to determine what pages you want in its index.
To create an XML sitemap, log into your WordPress dashboard and go to Tools > Sitemaps > Generate Sitemap from the menu bar at the top of the screen. On this screen you can choose whether or not to include images and videos on your site by checking those boxes before clicking “Generate Now.” If you’d like more information about why it’s important that Google sees these files as well as how they work together (and why they’re different than regular HTML), check out this article: [https://www.searchenginejournal.com/why-create-xml-sitemaps](https://www.).
WooCommerce SEO More you Know About Getting Your Products to Rank the Better.
While WooCommerce SEO is not different from regular SEO, the more you know about getting your products to rank the better.
You can use Yoast SEO plugin to help you with this. If not, we would recommend reading this article on WooCommerce SEO: https://www.woosyndicateblog/how-to-get-woocommerce-to-rank/
We hope this article has been helpful for you. If you have any questions, please feel free to reach out. We’d love to hear from you!